Director, Global Merchandising, Lifestyle - HOKA

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: Director, Global Merchandising, Lifestyle - HOKA

Reports to:  VP Global Merchandising, Planning, Strategy

Location:  Portland, Oregon

The Role

Our Mission at HOKA is to deliver the best product, defy convention, innovate fearlessly, operate thoughtfully, and inspire people to move.  Our Vision: To Empower a World of Athletes to Fly over the Earth. 

The Director of Global Merchandising, Lifestyle – HOKA will lead and direct the execution of HOKA seasonal directives and key initiatives across the Global marketplace inclusive of both the DTC and Wholesale channels (Right Product, Right Place, Right Time). Scope of responsibility is E2E and includes product line plan architecture, price tiering, and franchise management through each key go-to-market gate.

This individual will partner with the product and demand creation teams to drive brand priorities and concepts through a comprehensive go-to-market process. Responsible for the Global 3-year product line plan architecture, the Director of Merchandising will deliver a consumer and data-informed strategic vision to meet or exceed our fiscal year targets. Responsible for the entire marketplace, the Director of Merchandising will ensure DTC is the best expression of HOKA while winning at wholesale with compelling and differentiated assortment direction across all channels. This role will be accountable for the seasonal Merchandise Finance Plans and partner with Brand Planning to build detailed bottom-up product plans to meet fiscal year revenue and margin targets. They will also help lead seasonal handoffs for our Regional partners throughout the go-to-market process.

The Director of Merchandising will lead and develop their team to continually innovate and implement best merchandising practices and processes while fostering a positive environment.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact
 

Business Strategy:

• Oversees the entire Global Merchandising go-to-market calendar meeting all deliverables in a timely manner.
• Responsible for the seasonal product line plan architecture to meet or exceed all financial targets and KPIs, ensuring key initiatives are adopted and executed according to Brand Planning guidance.
• Own distribution and segmentation strategies Globally
• Develop and lead franchise management plans across the portfolio
• Lead long-range seed to scale strategies for innovation and culture influence across the integrated marketplace
• Build seasonal launch and flow plans to optimize Brand activations and key sport and commercial moments
• Responsible for directing a robust, comprehensive, and informative End of Season (EOS) Review 2x annually to inform the product creation teams of successes and opportunities. Translating meaningful marketplace insights to the product and demand creation teams based on the GTM milestone deadlines.
• Develops an in-season feedback cadence to inform product and demand creation, regional and executive leadership teams of marketplace results to inform future decision making.
• Outlines growth plans across category gender classification style/SKU and price architecture.
• Ensures the seasonal assortments will drive annual sales volume and increase HOKA market share.
• Communicates a keen understanding of the competitive landscape in the footwear and apparel industry, identifying trends and opportunities to all stakeholders and to inform merchandising strategies.
• Consistently reviews sales performance and inventory to inform in season strategies.
• Develops Marketplace LRP Range Plans (5 years out) with Brand Planning.

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Cross Functional Teamwork and Leadership:

• Leads by example, provides guidance coaching and training to the Merchandising team, possesses a thorough knowledge of all the roles and responsibilities.

• Serves as the key liaison between the Global Product and Brand Planning teams and the Regional Merchandising teams.
• Establish and develop aligned partnerships with cross-functional teams: Product, Bra