Customer Insights & Market Research Manager

Job Description Summary

We are looking for a Customer Insights & Market Research Manager to serve as the internal expert and trusted advisor on market research. This role will guide the organization in framing the right business questions, choosing the most appropriate research methodologies, and ensuring that studies generate clear, actionable insights. The consultant will support commercial and cross-functional teams in understanding customer needs, market dynamics, and business opportunities. In addition to this consultative focus, the role will also manage the operational aspects of vendor communication, contract management, and project execution to ensure quality and compliance.

 

Job Description

Key Responsibilities

• Act as the internal research consultant, advising teams on:

  • What questions to ask to address business challenges.

  • Which methodologies (quantitative, qualitative, f2f, CATI, online, focus groups, in-depth interviews, etc.) are most appropriate.

  • How to design studies to yield meaningful, actionable insights.

• Partner with Marketing, Sales, and Medical to ensure research directly informs strategic and tactical decisions.

• Consolidate and interpret findings, translating data into clear recommendations for the business.

• Stay current with research trends and innovative methodologies, introducing new approaches where relevant.

• Oversee vendor management and ensure effective communication with external research agencies.

• Manage contracts and documentation with vendors, ensuring alignment with company standards and compliance.

• Monitor budgets and timelines for research projects, ensuring efficiency and transparency.

Qualifications & Experience

• Bachelor’s or Master’s degree in Business, Market Research, Social Sciences, or related field.

• 5+ years of experience in market research, ideally with both agency and pharmaceutical/healthcare industry exposure.

• Deep knowledge of research methodologies and their applications across different business needs.

• Strong consulting and advisory skills: ability to translate business problems into research questions and research findings into actionable recommendations.

• Excellent stakeholder management and communication skills, with the ability to influence at different organizational levels.

• Experience in vendor and contract management is a plus.

• Analytical mindset with strong problem-solving skills.

• Fluency in English (written and spoken).

 

Skills Desired

Agility, Analytical Thinking, Brand Awareness, Building Construction, Business Analytics, Cross-Functional Collaboration, Digital Marketing, Marketing Strategy, Media Campaigns, Sales, Stakeholder Engagement, Stakeholder Management, Strategic Marketing, Waterfall Model