About the role
IN Performance marketing team at Amazon India is seeking a talented, highly motivated and seasoned performance marketer with own and scale WhatsApp and Push channels for Amazon Outbound Monetization Program. This role requires strong ownership of campaign execution, a sharp focus on metrics, and the ability to drive high-impact experiments to improve Brands engagement and conversion and repeat rates.<br/>The ideal candidate will combine operational rigor with data-driven decision making to build scalable channel interventions that deliver measurable business outcomes.<br/><br/><br/>Key job responsibilities<br/>1. Own Channel Execution: Drive end-to-end ownership of Push and WhatsApp channel campaigns for Outbound channels Monetization<br/>2. Campaign Operations Excellence: (a) Execute high-quality, defect-free campaigns at scale with strict adherence to timelines, (b) Build and standardize SOPs to improve execution efficiency and reduce operational errors <br/>3. Experimentation & Growth: (a) Design and run structured experiments (A/B tests) across targeting, creatives, frequency, and timing, (b) Continuously raise the bar on experiment velocity and channel contribution to Outbound Monetization revenue goals <br/>4. Audience Strategy & Targeting: (a) Define and evolve audience cohorts (e.g., new monetization opportunity with Brands, consideration stage, active Brands), (b) Partner with analytics to enable data-backed targeting and personalization <br/>5. Measurement & Insights: (a) Establish clear measurement frameworks to evaluate channel and campaign impact, (b) Track and report performance, generate insights, and translate them into actionable improvements <br/>6. Cross-functional Leadership: (a) Work closely with Brands, Tech, Analytics, and IN Ads teams to unblock execution and drive roadmap alignment , (b) Influence stakeholders to prioritize high-impact channel interventions<br/><br/>About the team<br/>The Amazon India Performance marketing team is responsible for overseeing the business and product charter for our key traffic driving channels. On the business front, we own the management of the channel’s contribution to site revenue, customer growth (acquisition, settlement and reactivation) which we achieve by driving traffic through personalized (Push, Email, WhatsApp), automated channels (Google, Meta) and Associates network on a daily basis. Even at this scale, we deliver simple and intuitive experiences to customers owing to complex automation capabilities and sophisticated marketing products.