Paid Social Analyst (Growth Marketing team)

Wayfair’s Growth Marketing team is responsible for driving multi-million dollar campaigns aimed at growing dominance in the online home furniture and décor space. Through mathematical analysis and a test and learn approach, we strive to enhance every strategy and decision that affects a consumer shopping experience.

 

In this role you will be a part of our Paid Social (Meta - Facebook & Instagram) channel and will be critical to understanding what motivates customer behavior across the channel. As such, you will drive experimentation, decision-making, and implementation of Wayfair's growth engine. 

 

What You’ll Do:

• Take ownership of, and manage a multi-million dollar Paid Social marketing channel for our Standalone Brands (SRBs) - AllModern, Birch Lane, Joss & Main. Drive the overarching strategy, hands-on execution, and performance analysis of the channel to achieve growth targets
• Utilize our advanced in-house measurement capabilities to understand the impact of each marketing campaign & co-create innovative measurement techniques to improve our understanding of (and therefore maximize) ROI
• Be responsible for the complete process of crafting and executing marketing campaigns for SRBs on Meta's platforms. This includes defining target groups, formulating creative strategies, evaluating efficiency, and disseminating insights and learnings to relevant teams
• Institute a methodical approach to test-and-learn strategies within the Paid Social channel. Design, execute, and analyze A/B tests to continuously refine targeting solutions and overall channel performance
• Work seamlessly with Data Science, MarTech, Creative, and Business Intelligence teams to effectively plan, launch, and assess the impact of Meta campaigns for SRBs
• Partner with internal tech stakeholders to explore opportunities for automation and the enhancement of digital connections for offline channels. Act as a liaison between the marketing and tech teams to ensure marketing needs are integrated into tech development plans.
• Work closely with Meta to leverage their platforms effectively. Facilitate relationships and communications to align their capabilities with Wayfair’s marketing goals

 

What You’ll Need:

• Bachelor’s degree with a quantitative focus (Sciences, Economics, Business, etc.)
• 0-1 years of experience (open to candidates with co-op/internship experience)
• Experience in marketing, tech startups, finance, consulting, or strategy is a plus
• Proficient in data analysis and SQL
• Advanced Google Sheets or Excel skills
• Exceptional critical thinking and problem-solving abilities
• Strong verbal and written communication skills
• Ability to influence senior and cross-functional stakeholders
• Independent and proactive approach to complex problem-solving
• Capacity to manage multiple priorities in a fast-paced environment
• Collaborative team player with a desire for collective success

 

Note - This is a hybrid role based out of our Boston office (4 days/week in office, 1 day/week remote)

Assistance for Individuals with Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.

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About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our