Sales Coordinator

At C&F Enterprises Inc. we strive to learn, improve, and serve every day. From our customers to our employees, we have been a business partner of choice in our community for over 40 years. Representing many different brands, we are proud to offer home decor that can showcase your personal style in every room of your home. At C&F Enterprises Inc. We are looking for individuals who enjoy a team-oriented environment, can demonstrate individual resourcefulness with an entrepreneurial spirit - the foundation of our success! We hope you will decide to join our family of dedicated employees.

Job purpose 

The Sales Coordinator supports the wholesale sales team by managing day-to-day sales operations, coordinating communication with external sales representatives, and ensuring the smooth execution of sales programs. This role plays a key part in lead generation, reporting, order systems management, material development, sales program coordination, and maintaining platforms that help the sales team grow accounts and deliver excellent customer experiences. The ideal candidate is highly organized, proactive, detail-oriented, and thrives in a fast-moving, customer-focused environment within the home and gift industry.

Duties and responsibilities

Sales Representative Support & Communication

• Serve as a primary point of contact for external sales representatives, ensuring timely and professional correspondence.
• Provide reps with product updates, selling tools, program details, and support needed to drive sales.
• Coordinate ongoing communication between reps and internal teams (sales, marketing, operations, customer service).
• Assist reps with order entry, troubleshooting, and platform navigation as needed.

Reporting, Sales Data & Sales Operations 

• Distribute sales reports (e.g., sales performance, account activity, program effectiveness, lead tracking).
• Maintain accurate and up-to-date sales data across internal and external platforms.
• Track rep performance and account progress, identifying trends and opportunities for improvement.
• Support sales leadership with ad hoc analysis and reporting requests.

Lead Generation & Distribution

• Generate, organize, and distribute sales leads to external reps and internal stakeholders.
• Maintain lead lists, monitor progress, and follow up as needed to ensure conversion and account development.
• Collaborate with marketing and sales leadership to refine lead-generation processes.

Sales Programs & Promotions

• Create, track, and manage wholesale sales programs, promotions, and incentives.
• Maintain program calendars, guidelines, and internal documentation.
• Monitor participation and results, reporting outcomes and recommendations to sales leadership.

Sales Materials & Selling Tools

• Create and distribute sales materials including line sheets, catalogs, presentations, product training tools, and program collateral.
• Ensure all materials are accurate, on-brand, and delivered to reps on schedule.
• Work with marketing/creative teams to support seasonal launches and key sales initiatives.

Order Taking Systems & Platform Management

• Maintain and support all sales data and order taking systems, including both in-house and external platforms.
• Serve as a key user for order entry tools, ensuring systems are functioning correctly and aligned with sales processes.
• Troubleshoot system issues, coordinate fixes with internal teams or vendors, and communicate updates to reps.
• Utilize and help train internal users and external reps on software platforms including website ordering, POS, order taking systems, CRM tools, and related sales technology.
• Develop simple training materials or job aids to improve adoption and accuracy.

SharePoint & Resource Management

• Manage and maintain the rep sales SharePoint site, keeping materials current, organized, and easy to access.
• Upload new resources, archive outdated items, and ensure proper version control.
• Troubleshoot access issues and provide guidance to reps on using the system.

Trade Shows & Market Support

• Assist in planning and executing industry trade shows and markets, including logistics, scheduling, set up, and sales materials.
• Support on-site sales team and reps during events as needed.