Federal College Work Study-Community Service (SCCE-WBCA)

Job Title

Federal College Work Study-Community Service (SCCE-WBCA)

Agency

Texas A&M International University

Department

Student Conduct & Community Engagement (SCCE)

Proposed Minimum Salary

$10.00 hourly

Job Location

Laredo, Texas

Job Type

Student Worker

Job Description

Location:

Washington's Birthday Celebration Association​

1819 E Hillside Rd

Laredo, TX 78041

Mission:

To preserve and honor the legacy of George Washington in a manner that fosters unity and goodwill among the people of the Americas. In addition to its patriotic mission, the WBCA plays a significant role in facilitating economic growth, promoting tourism, boosting city promotion efforts, and providing funding for education through the organization of annual community events.

Website: https://wbcalaredo.org

Facebook: https://www.facebook.com/WBCALaredo

Job Summary

The Community Work Study Program (CWS) provides federal financial aid eligible students the opportunity to work part-time at non-profit organizations that serve the public interest. 

Goals of this program include:

• Develop interest in public service through employment with TAMIU and be assigned to local non-profit, government, or community-based organizations.

• Apply skills and theories gained through coursework to solve problems and explore issues outside the classroom. 

• Enhance career competencies, such as critical thinking, teamwork, communication, and leadership. 

• Articulate how experiences will shape personal, academic, and professional pursuits.

Benefits

• Gain practical experience in marketing and event planning.

• Opportunity to work with a dedicated team and contribute to meaningful community events.

• Networking opportunities with professionals in the industry.

Position Overview

The Marketing Program Intern will support the Washington’s Birthday Celebration Association (WBCA), a nonprofit organization dedicated to honoring George Washington’s legacy through large-scale community events that promote unity, tourism, and education. This role is ideal for students interested in marketing, communications, public relations, nonprofit management, or event promotion. Interns will gain hands-on experience in digital marketing, content creation, and campaign planning while contributing to one of Laredo’s most historic celebrations.

Essential Duties and Responsibilities

• Assist in the planning and execution of marketing campaigns for WBCA events such as McMonday, the Jalapeño Festival, the IBC Youth Parade, and the Air Show, and many more.

• Create and schedule engaging social media content, including graphics, videos, and interactive posts.

• Support the development of marketing reports and sponsorship presentations using data insights and promotional outcomes.

• Help design flyers, posters, and other promotional materials to be used in both print and digital formats.

• Contribute to public relations efforts by coordinating outreach with media outlets and community partners.

• Assist in managing Google Ads, social media analytics, and other digital tools to track engagement and improve campaign effectiveness

• Participate in staff meetings and event briefings, offering creative input and support during event execution.

• Provide general clerical and administrative support to ensure smooth communication across departments.

Minimum Requirements

• Enrolled at least half-time, 6 credit hours per semester for undergraduate and 3 credit hours per semester for graduates.

• Maintain a TAMIU overall GPA of 2.0 for undergraduate students and 3.0 for graduate