Director Commercialization Strategy- Retail and Shoppable Content

Thank you for your interest in joining our team! QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs.  

QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community.   

The Opportunity

The mandate is clear: we must transform. Our industry is evolving, we're evolving, and so are our customers and their needs. We have incredible partner teams across Merchandising, Content, Insights, and Product. Our executive leadership is engaged and empowered, ready to achieve amazing things. We just need you!

You will drive transformation by building a process for a position that doesn't widely exist in the market. The right leader will consider what is needed for a successful shoppable streaming ecosystem - applying both content and merchandise to be successful. You will be asked to take the best of both worlds and throw in net new ideas to create the commercialization and monetization strategy. It will be your responsibility to ensure that every product has a direct connection to the content, with thoughtful placement and positioning to increase sales, margin and customer viewership retention.

• Are you just as comfortable diving into data analysis to create strategic plans as you are in shaping and guiding creative outcomes?
• Do you have experience with understanding the customer and using design thinking to create new experiences that increase revenue, boost viewership, and enhance the brand?
• Do you bring hands-on experience in strategy, leading strategic planning, Return on investment analysis, optimizing merchandising processes, and a grasp of retail brand strategies, value propositions, and brand architectures?
• Do you enjoy the challenge of building processes from scratch and scaling them over time, turning "nothing" into "something" and then growing it further?
• Can you read the business's signals, diagnose its needs, and provide tailored solutions that go beyond a one-size-fits-all approach?
• Do you love to test ?

If this sounds like you, we're ready to transform together!

Who We Are

QVC empowers shoppers with knowledge and shares insights in a lively and engaging way. We offer an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and we connect shoppers to interesting personalities, engaging stories and award-winning customer service. QVC reaches more than 200 million homes worldwide via its 12 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages.

Your Impact

• Define Content & Product Planning Processes
• Optimize content mix and product mix within content.
• Ensure seamless connection between products and content.
• Drive sales, margin, and customer retention.
• Evaluate strategies using metrics and KPIs, adjusting as needed.
• Build & Manage Commercialization Team
• Recruit, train, and lead a team of Commercialization Strategists.
• Oversee execution for specific content types.
• Manage sample acquisition, data analysis, and strategy execution.
• Provide progress readouts and insights.
• Support Content Optimization
• Lead ideation, product selection, procurement, and visual merchandising.
• Develop and test hypotheses for product placements.
• Create a repeatable playbook for successful execution.
• Develop Cross-Functional Insights & Strategy
• Create insights, decks, and strategic recommendations.
• Ensure content execution aligns with brand standards.
• Build Analytics & Tooling Infrastructure
• Collaborate with Analytics to create dashboards and track KPIs.
• Standardize documentation, processes, and tracking tools.
• Ensure data is widely accessible and actionable.

What You Bring

• You have 10+ years of corporate exposure in retail eCommerce, digital commerce, content monetization, or direct-to-consumer (DTC) sales.
• Experience overseeing P&L and driving commercial outcomes.
• Ability to work at both a high strategic level and in a hands-on executional role.
• A understanding of digital content ecosystems, including social commerce, live shopping, and interactive video experience