Senior Brand Strategy Specialist
TransamericaAbout the role
Job Family
Brand MarketingAbout Us
At Transamerica, hard work, innovative thinking, and personal accountability are qualities we honor and reward. We understand the potential of leveraging the talents of a diverse workforce. We embrace an environment where employees enjoy a balance between their careers, families, communities, and personal interests.
Ultimately, we appreciate the uniqueness of a company where talented professionals work collaboratively in a positive environment — one focused on helping people look forward and plan for the best life possible while providing tools and solutions that make it easier to get there.
Who We Are
We believe everyone deserves to live their best life. More than a century ago, we were among the first financial services companies in America to serve everyday people from all walks of life.
Today, we’re part of an international holding company, with millions of customers and thousands of employees worldwide. Our insurance, retirement, and investment solutions help people make the most of what’s important to them.
We’re empowered by a vast agent network covering North America, with diversity to match. Together with our nonprofit research institute and foundation, we tune in, step up, and are a force for good — for our customers and the communities where we live, work, and play. United in our purpose, we help people create the financial freedom to live life on their terms.
What We Do
Transamerica is organized into three distinct businesses. These include 1) World Financial Group, including Transamerica Financial Advisors, 2) Protection Solutions and Savings & Investments, comprised of life insurance, annuities, employee benefits, retirement plans, and Transamerica Investment Solutions, and 3) Financial Assets, which includes legacy blocks of long term care, universal life, and variable and fixed annuities. These are supported by Transamerica Corporate, which includes Finance, People and Places, General Counsel, Risk, Internal Audit, Strategy and Development, and Corporate Affairs, which covers Communications, Brand, and Government and Policy Affairs.
Transamerica employs nearly 7,000 people. It’s part of Aegon, an integrated, diversified, international financial services group serving approximately 23.9 million customers worldwide.* For more information, visit transamerica.com.
Job Description Summary
Drive internal and external Brand experiences, from concept to execution and analysis, across multiple distribution channels including paid media, social media, thought leadership, and sponsorships. Build awareness and consideration of the organization’s brand, products and services.Job Description
Responsibilities
- Lead mid to large programs that include multi-faceted asset creation, with minimal supervision.
- Facilitate all aspects of a project lifecycle, including briefing, schedule creation, resourcing, compliance review, and delivery of marketing materials.
- Set production timelines and ensure materials meet brand and compliance standards as a key brand steward for all asset creation.
- Communicate project deliverables, issues, risks and progress to core team and leadership.
- Maintain strong working relationships with internal and external stakeholders to consult on best practices and strategies.
- Proactively suggest and implement process improvement as issues or delays arise.
- Track budget for assigned projects/programs and assist with invoicing as needed.
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