Director, Product Marketing (Casual)

Who We Are:

Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a wholly-owned subsidiary of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). With massive global reach in more than 175 countries and regions, the combined diverse portfolio of popular game franchises has been downloaded more than 6 billion times on mobile, including Star Wars™: Hunters, CSR Racing™, Dragon City, Empires & Puzzles™, FarmVille™, Golf Rival™, Hair Challenge™, Harry Potter: Puzzles & Spells™, High Heels!™, Merge Dragons!™, Merge Magic!™, Monster Legends, Toon Blast™, Top Eleven, Toy Blast™, Two Dots, Words With Friends™, and Zynga Poker™.Founded in 2007, Zynga is headquartered in California with locations in North America, Europe, and Asia. For more information, visit www.zynga.com or follow Zynga on Twitter, Instagram, Facebook, or the Zynga blog

Position Overview

As the Director, Product Marketing you will be responsible for driving marketing strategy & execution for Zynga’s Casual Games with a focus on Words with Friends, Harry Potter Puzzles & Spells, and new projects yet to be announced. Seated within the studio, you will play a key role in working with the development team to incorporate marketing into the product strategy and act as the voice of the product to key functions (Creative, UA, LCM, ASO, and Community).  

KEY ROLES & RESPONSIBILITIES

• Build strategic and tactical marketing plan from the ground up with specific channel strategies that align to the product roadmap including features and content at every stage of development (concept testing, playtest and release). 
• Develop and execute Marketing-led Campaigns with activations in Television, Podcasts, , Influencers, and Earned Media with a mix of internal teams and external agencies. 
• Drive Live Operations marketing to support the weekly and monthly engagement goals of the games, establishing a playbook around experimentation and best practices. 
• Collaborate closely with Product Leadership, Analytics and Finance on the business performance of the marketing. 
• Mentor and manage a team of direct reports with operational oversight of a larger cross functional team resourced to support the marketing. 

REQUIRED EXPERIENCE & SKILLS   

• 8-10 Years of hands-on Product Marketing experience with an emphasis on Casual Games in mobile.
• Traditional and Digital Media buying, inclusive of Television, Podcasts and Influencers. 
• Live operations marketing experience, supporting all aspects of product development inclusive of content, features, FTUE/RTUE.
• Extensive experience working with Performance Marketing UA teams including buying and creative groups, core KPIs and test/learn strategies.  

What We Offer You:

Zynga offers a world-class benefits package that helps support and balance the needs of our teams. To find out more about our benefits, visit the Zynga Benefits site

The pay range for this position in  California at the start of employment is expected to be between $163,400 and $241,820 per year. 

However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.   Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits.  Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an "at-will position" and the Company