About Vantage Data Centers

Vantage Data Centers powers, cools, protects and connects the technology of the world’s well-known hyperscalers, cloud providers and large enterprises. Developing and operating across North America, EMEA and Asia Pacific, Vantage has evolved data center design in innovative ways to deliver dramatic gains in reliability, efficiency and sustainability in flexible environments that can scale as quickly as the market demands.

Marketing Department

The marketing team is responsible for Vantage’s brand, identity and positioning in the global marketplace. The department further leads public and analyst relations to ensure constituents are educated on Vantage’s products, services and markets. The team partners with sales, new site development, construction, finance, people and culture, public policy, internal communications and other departments to grow market share, acquire and retain customers, expand into new geographies, understand customer sentiment and promote the company as an employer of choice.

Position Overview

This role is based in Denver, Colorado, with flexible work arrangement: 3 days on-site and 2 days remote.

The Senior Director of Marketing will lead all North America marketing as part of a global team. This hands-on role will have overall responsibility for the region’s marketing plan, budget and successful execution. Key focus areas include sales enablement, content development, public relations, public policy communications, events, customer communications and lead generation. Apart from these core areas, the Senior Director of Marketing will support various corporate initiatives as part of a global marketing organization.

The individual will report directly to the Vice President, Marketing, Global and will collaborate with various stakeholders and teams within the company to achieve department, regional and global goals.

Essential Job Functions

• Partner with North America president to identify, implement and report on marketing programs to advance the regional business.

• Craft the marketing plan for North America, oversee the budget to assess return on investment, implement strategy and tactics, and communicate progress. Coordinate regional efforts with worldwide marketing objectives and company goals.

• Lead marketing team and agencies in North America to achieve results in a fast-paced and dynamic business setting. This is a player/mentor role with a combination of strategy and hands-on doing with no ego.

• Represent the region in global marketing planning and strategy sessions; ensure global brand consistency while adapting messaging locally to resonate with audiences.

Duties

• Oversee the entirety of marketing efforts in North America in collaboration with a worldwide team and external agencies.

• Lead and mentor regional team; give to a culture of high-performance, teamwork and continuous learning.

• Own the creation and execution of multi-channel marketing campaigns (digital, events, content, public relations, social, etc.).

• Write original marketing copy, from email campaigns to data sheets and public policy messaging decks; copyedit the work of internal team members and external agencies – attention to detail is a requirement.

• Support sales with identifying prospects, lead generation campaigns, presentations, etc.

• Manage all regional events, including tradeshows, customer appreciation events, groundbreakings and grand openings.

• Collaborate with public policy team on messaging, programs and community engagement initiatives.

• Collaborate with regional HR team to implement recruitment marketing campaigns.

• Partner with global marketing team to support corporate website, regional announcements, etc.

• Set key performance indicators, track and report on outcomes to highlight efficiency of programs and investments.

• Own and support a variety of general marketing activities, both regionally and in support of the global marketing organization.

• Handle additional duties as assigned by Management.

Job Requirements

• Bachelor’s degree in Marketing, Public Relations, Communications, Journalism or equivalent experience required.

• A strategic problem solver who is results driven and customer focused; 10+ years of dynamic experience with at least five years in a leadership role.

• Data center experience is strongly preferred but not required.

• Shown success developing and driving regional marketing strategies that deliver measurable business results.

• Strong leadership, communication and project management skil