Sr. Director, Digital Campaigns

Sr. Director, Digital Campaigns

Remote- US

JOB OVERVIEW

The Senior Director of Digital Marketing will spearhead the development and execution of a comprehensive digital campaign strategy aimed at accelerating our digital transformation and driving business growth, with a clear northstar of pipeline creation through digital channels. The ideal candidate will have a proven track record of rapidly scaling digital initiatives and navigating the complexities of a fast-paced, evolving digital landscape.

RESPONSIBILITIES AND DUTIES

 Strategy Development:

• Formulate and implement a robust digital strategy to drive pipeline. Identify opportunities for digital innovation and transformation.
• Develop and execute integrated digital demand generation plans using a mix of channels (media, search, social, web, online events, email marketing).
• Create ABM strategy for top-tier accounts and optimize digital plans for small enterprise targets.

Digital Campaigns:

• Develop and implement overall digital marketing strategies from concept to execution to achieve pipeline targets.
• Determine the appropriate mix of campaign elements, including search, social media, direct mail, email, webinars, and more, to achieve pipeline goals.
• Build and scale new nurture frameworks for target industries, personas, and opportunity progression.

Performance Tracking:

• Track and measure performance across all digital channels and propose optimizations.

Innovation and Trends:

• Stay abreast of digital trends and advancements.
• Adopt emerging technologies and new platforms to enhance productivity and effectiveness.

Budget Management:

• Assist with budget management across digital channels and platforms.

Align with Legion Core Values

• Think Big: We need big ideas to affect real change, and we welcome the challenge. Create innovative digital campaigns to transform pipeline generation.
• Focus on Quality: Ensure excellence in all campaigns and deliverables
• Be Innovative: We must rethink everything from technology and design to customer interaction and sales. The status quo is broken. Your role is to help fix it.
• Commit to the Mission and Eachother: Collaborate effectively with Legionnaires and our partners to achieve our pipeline goals.
• Be Open: We will succeed through open communication and collaboration. We ask for help. We are transparent in our feedback. We are open with one another.

REQUIRED SKILLS AND QUALIFICATIONS

• Proven experience (10+ years) in digital strategy and implementation.
• Expertise in digital marketing channels, including SEO and PPC advertising.
• Excellent strategic thinking, problem-solving, and decision-making abilities.
• Strong communication and interpersonal skills, with the ability to influence stakeholders.
• Proven ability to drive change and achieve results in a dynamic environment.
• Experience with Marketo, Qualified, 6Sense, and SFDC.
• MBA or Bachelor’s degree in Business, Marketing, Information Technology, or a related field.
• Early-stage startup experience is highly desired.

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COMPENSATION & BENEFITS

Salary Range: Base Salary Range:  $120,000-$190,000+ Bonus + Stock Equity

At Legion, we offer competitive compensation and benefits packages to all employees. As a fully remote employer, pay for positions is determined using local, national, and industry-specific survey data. 

Our posted salary range is done so in good faith based on national data and may be refined for a candidate's region/town/cost of living. We strive to make competitive offers allowing employees room for future growth. Salaries will be based on the applicant’s location, level of experience, education, and specialized knowledge and skills. Additionally, we consider the external market rate, the amount we have budgeted internally, and internal equity within the company for the same position. 

Benefits include, but are not limited to:

• $0 monthly premium and other flexible medical, dental, and vision plans effective on the first day of employment
• 401k plan
• Discretionary Paid Time Off and Paid Holidays
• Parental Leave 
• Equity 
• Monthly Wellness Reimbursement
• Monthly Lunch on Legion

ABOUT LEGION

Join Legion's mission to turn hourly jobs into good jobs. We're a remote, mission-driven team seeking exceptional talent to prop