Sr. Director, Web Experience and Digital Strategy

Company Description

Founded in 1961, WWF works to help people and nature thrive. As a global conservation organization, WWF operates in more than 100 countries, partnering with communities, companies, and governments to protect wildlife, conserve vital habitats, and advance sustainable solutions. Grounded in science and driven by collaboration, WWF works to help nature by conserving biodiversity, supporting resilient communities, and addressing climate change. Nearly 1 million people in the United States and more than 5 million globally are WWF members.

Job Description

Major Function

Lead the strategic vision, digital experience design, and operational management of WWF-US's web presence, including worldwildlife.org and associated digital properties. The Senior Director will oversee the web experience strategy, user experience design, digital discoverability, and web performance — and serve as the primary strategic owner of WWF's relationship with its external development partner. This role will shape how WWF shows up digitally across search, AI-powered platforms, and emerging discovery channels. 

Partners with the Director, Digital Content; the VP, Digital Platforms; and leaders across Integrated Marketing, Conservation, and Development to advance WWF's digital strategy, audience engagement, and fundraising goals. Translates organizational priorities into a coherent, measurable web experience strategy and ensures the website consistently reflects WWF's brand, values, and mission. 

Key Responsibilities

Strategic Leadership 

• Define and drive the long-term strategic vision for WWF's organizational website worldwildlife.org, ensuring alignment with organizational priorities, audience needs, and fundraising goals. 

• Setting standards for user experience, interaction design, information architecture, and web performance across all digital touchpoints. 

• Lead the evolution of WWF's web presence into emerging discoverability channels, including AI-powered search, answer engine optimization (AEO), generative engine optimization (GEO), and large language model (LLM) discoverability. 

• Anticipate and respond to shifts in the digital landscape, translating trends in AI, search, and audience behavior into actionable strategies and platform investments. 

• Champion an evidence-based approach to web strategy — establishing a culture of analytics, experimentation, and continuous improvement grounded in robust data and user research. 

Vendor and Partnership Management 

• Serve as the primary strategic owner of WWF's relationship with its external development partner (currently Torchbox), including oversight of the business as usual development work, one-off project work, support and development agreement, roadmap prioritization, and performance accountability. 

• Lead vendor governance: manage contracts, service level agreements, development prioritization, and budget stewardship to ensure the organization receives maximum value from external partnerships. 

• Evaluate, recommend, and onboard additional vendors and technology partners as needed to advance web strategy and platform capabilities. 

Digital Experience and Platform Oversight 

• Oversee the design, user experience, and operational health of worldwildlife.org, built on Wagtail CMS, ensuring accessibility, performance, security, and compliance with applicable legal standards. 

• Lead the web design system and ensure consistent application of brand standards, accessibility requirements (WCAG), and mobile-first responsive design across the site. 

• Guide the organization's approach to technical SEO, structured data, and metadata strategy to maximize organic discoverability and search performance. 

• Oversee web analytics infrastructure and reporting, ensuring web strategy, updates, and investments are grounded in user data and organizational performance metrics. 

Cross-Functional Partnership and Organizational Influence 

• Partner with the Digital Content team to ensure the web experience and content strategy operate as an integrated system — from information architecture to content workflows to discoverability. 

• Collaborate with Integrated Marketing, Development, Programs/Goals, and Communications teams to ensure the website meets acquisition, fundraising, and engagement goals. 

• Provide thought leadership and serve as an organizational resource on digital experience strategy, emerging platforms, and the evolving role of the web within a multi-channel digital ecosystem.