Manager, eCommerce & Experience Merchandising - Jimmy John’s

The Manager of eCommerce and Experience Merchandising will lead all Jimmy John’s eCommerce initiatives, driving strategy and execution to optimize performance across digital platforms. This role will collaborate closely with brand leadership and report directly to the digital business lead. The Manager will focus on enhancing guest-facing and business-enabling features, driving traffic, conversion, check size, and customer satisfaction (CSAT). This position will also support third-party marketplace performance, and partner with cross-functional teams to ensure a cohesive and high-performing eCommerce strategy. 

This is an important role with Inspire Brands’ digital experience team and is key to our journey in elevating and growing our digital business. To deliver on our aggressive multi-year roadmap and priorities, you will need to be invested in our brand’s business objectives, guest needs, franchisee needs, product performance, and technical platforms. You will collaborate closely with our brand, marketing, digital, and product teams to prioritize and deliver against the digital strategy. 

Responsibilities:

Leadership and Team Management: 

• Foster a culture of collaboration, innovation, and accountability with the potential to oversee 1-2 individuals 

• Serve as a strategic partner to brand leadership, providing insights and recommendations to align eCommerce initiatives with brand goals 

• Track and report on business KPIs 

eCommerce Strategy and Execution: 

• Own and optimize the full digital merchandising suite, driving execution of national marketing campaigns and tailoring localized store-level opportunities to maximize guest engagement and conversion 

• Drive the optimization of guest-facing features, such as navigation, search, and checkout, as well as business-enabling capabilities to maximize eCommerce performance. Drive growth of known authenticated users and repeat rates. 

• Synthesize reporting on product features to recommend new iterations that realize the capability’s full value potential 

• Develop and execute strategies to grow and optimize owned delivery channels while supporting third-party marketplace initiatives 

• Represent digital guest experience team in 3P conversations around owned delivery 

• Determine the best way to strategically support menu optimization and management, to generate high conversion rates. Collaborating closely with Tech Ops teams to ensure seamless digital experiences related to both new products, new features, and new offers 

Collaboration and Stakeholder Engagement: 

• Update brand stakeholders on test roadmap with DXP 

• Own Digital Monthly deck that highlights the latest performance and upcoming plans 

• Work closely with the Brand Lead for Digital Experience to align priorities and communicate progress and results to leadership 

• Partner with Inspire Product teams to plan, execute, and prioritize app and web development, ensuring seamless user acceptance testing (UAT) and deployment 

• Collaborate with internal and external