Industry Marketing Lead, Accounting Firms

<div> <h2 data-usually-unique-id="748138107721343399016307"><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qoxwz83zz75zz85zydcsz69zz81zz83zz77zglz81z1z87z3smz75zz69zz72zz76zp9vz68zz71zvt"><strong>About Pilot</strong></span></h2> </div> <div> <div> <p>Pilot is on a mission to help businesses run better by delivering world-class bookkeeping, accounting, tax, and CFO services powered by technology and financial expertise. Through Meridian, Pilot is extending that mission to accounting firms, helping them transform how they deliver client services through AI-powered workflows and automation.</p> <a href="https://meridian.pilot.com/">Meridian</a> is Pilot's AI operating system for accounting firms, designed to help firms improve efficiency, increase capacity, enhance client service, and unlock new economics for modern accounting practices.</div> </div> <div>&nbsp;</div> <div><strong><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotvejsrh8z79zn9dwz84zyz87z406gr95bz80zydz80zz79zrz71zp">This is a hybrid role based in either our San Francisco or Nashville office, with in-office presence required on Mondays, Tuesdays, and Thursdays.</span></strong></div> <h2><strong><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotvejsrh8z79zn9dwz84zyz87z406gr95bz80zydz80zz79zrz71zp">The Role</span></strong></h2> <p>Pilot is seeking an Industry Marketing Lead, Accounting Firms to own and accelerate our go-to-market strategy within the accounting profession. This role sits at the intersection of industry expertise, demand generation, partnerships, and product marketing.</p> <p>You will become the voice of the accounting firm customer, developing programs that drive awareness, consideration, adoption, and advocacy for Meridian. You'll work closely with Sales, Product, Partnerships, Customer Success, and Leadership to establish Meridian as the platform of choice for forward-thinking accounting firms.</p> <p>This is an opportunity to help define a new category and shape how accounting firms leverage AI to transform their operations.</p> <div> <h2 data-usually-unique-id="143942488532182145370474"><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotvejsrh8z79zn9dwz84zyz87z406gr95bz80zydz80zz79zrz71zp">What You'll Do</span></h2> </div> <p><strong>Own the Accounting Firm Industry Strategy</strong></p> <ul> <li>Develop and execute Pilot's marketing strategy for the accounting firm segment.</li> <li>Build a deep understanding of firm economics, staffing challenges, workflow bottlenecks, technology adoption trends, and industry dynamics.</li> <li>Identify opportunit