Director, Product Strategy - EZRA

Job Role: Director, Product Strategy
Location: New York City - Hybrid (3 days/week in office) 

Who we are: 
Imagine what even the world’s finest organizations could achieve if all their employees were coached to be their absolute best. 

At EZRA, we are on a mission to do just that. We believe through coaching; people get to know themselves. Their goals. Weaknesses. Hang-ups. And once they know all that, they can build on the good stuff and work on the rest. 

This mindset applies not only to our clients but is manifested in our own EZRA family. We believe we are changing people’s lives. We believe a happy team is a productive team. We want our people to care and be proud of what they do. We also practice what we preach – every member of our team gets to experience the superpower that is coaching for themselves, among some other pretty incredible rewards. 

EZRA is the fastest growing global coaching company, supporting some of the world’s leading companies. If all of this resonates, EZRA just might be the place for you. 
 
The role:  The Director, Product Strategy owns the upstream strategy layer for the company’s propositions — defining what we offer, why, and how it evolves. This is not a go-to-market execution role. It is a strategic leadership position focused on proposition vision, market intelligence, commercial frameworks, and portfolio performance that shape the product portfolio. Reporting to the Chief Technology Officer, you set the direction for a small, high-impact team and serve as the executive voice for product strategy across the organization. You translate market reality and company vision into a coherent strategic direction, ensuring the business builds the right things for the right reasons. With AI already embedded in the product portfolio and central to the roadmap, you bring direct experience with AI-powered products and the strategic fluency to read the evolving AI market, shape the AI proposition roadmap, and ensure the business stays ahead of the curve. You are comfortable operating upstream, holding clear scope boundaries, and influencing without needing to own downstream execution.
 
Key Responsibilities:  Proposition Vision, Roadmap & Lifecycle Ownership

• Define and own the strategic vision and roadmap for the company’s proposition portfolio, ensuring each offering has a clear rationale, competitive positioning, and path to growth
• Lead proposition lifecycle management — from identifying opportunities through to sunset decisions — grounded in market evidence and commercial performance
• Set the strategic direction for the full product portfolio, identifying where the business should invest, expand, or pivot based on market dynamics, competitive intelligence, and commercial outcomes
• Develop and evolve the strategic frameworks, methodologies, and analytical standards the team uses to evaluate opportunities, assess risks, and make recommendations
• Shape the strategic direction for AI-powered propositions within the portfolio, ensuring the team can evaluate where AI creates genuine market opportunity, how it strengthens existing offerings, and where the roadmap should evolve to maintain competitive advantage

Market & Competitive Intelligence

• Own the voice-of-market function, synthesizing insights from advisory boards, win/loss analysis, client feedback, and competitive research into actionable strategic direction
• Anticipate market shifts and emerging trends at an industry level — including how AI is reshaping coaching, professional development, and adjacent markets — ensuring the organization is positioned to respond proactively rather than reactively
• Lead competitive intelligence at a portfolio level, maintaining a comprehensive view of the competitive landscape and translating findings into proposition and pricing implications
• Ensure market evidence is embedded in every strategic recommendation the team delivers

Pricing, Commercial Frameworks & Business Cases

• Develop initial pricing recommendations for new and evolving propositions, grounded in market analysis, competitive intelligence, and product strategy — providing the Commercial team with a clear strategic foundation for final pricing decisions
• Partner with Commercial on pricing and commercial frameworks that guide how propositions are packaged, positioned, and priced — while ensuring pricing ownership and execution remains with the Commercial function
• Flag to leadership when market evidence suggests current pricing may be misaligned with competitive positioning or product strategy, ensuring strategic perspective is heard in commercial decisions
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