Product Marketing Manager

Who We Are

Applied Materials is the global leader in materials engineering solutions used to produce virtually every new chip and advanced display in the world. We design, build and service cutting-edge equipment that helps our customers manufacture display and semiconductor chips – the brains of devices we use every day. As the foundation of the global electronics industry, Applied enables the exciting technologies that literally connect our world – like AI and IoT. If you want to work beyond the cutting-edge, continuously pushing the boundaries of science and engineering to make possible the next generations of technology, join us to Make Possible® a Better Future. 

What We Offer

Salary:

$171,500.00 - $236,000.00

Location:

Santa Clara,CA

At Applied, we prioritize the well-being of you and your family and encourage you to bring your best self to work. Your happiness, health, and resiliency are at the core of our benefits and wellness programs. Our robust total rewards package makes it easier to take care of your whole self and your whole family. We’re committed to providing programs and support that encourage personal and professional growth and care for you at work, at home, or wherever you may go. Learn more about our benefits. 

You’ll also benefit from a supportive work culture that encourages you to learn, develop and grow your career as you take on challenges and drive innovative solutions for our customers. We empower our team to push the boundaries of what is possible—while learning every day in a supportive leading global company. Visit our Careers website to learn more about careers at Applied.

The Marketing division is responsible for defining and navigating strategies, shaping the narrative, and driving actionable insights based on marketing research & knowledge of Semiconductor industry. We are looking for hiring a highly talented candidate, experienced in customer facing activities to join the patterning control product marketing team.

Requirements:

• Must have previous experience with SurfScan, Optical Inspection, Wafer Inspection
• 10 + Years of relevant experience in one or more of the following areas Product Development, Application Engineering, Business Management, Product Marketing Strategy or Product Marketing
• Customer facing experience of at-least 3 years in semiconductor industry.

Overall responsibility:

Develop the PL business & marketing plans as well as product strategy and roadmap.

Customer needs and competitive environment:

• Responsible to hold deep understanding of the changing technical and business environments through outbound customer facing activities.
• Conducts seminars, drives the PL narrative and develop collaterals aiming at shaping the customers scorecards
• Conducts competitive analysis for specific products or product lines and drives Red Team Analysis

Operation effectiveness and strategy:

• Responsible to assess market penetration, product positioning and pricing
• Direct strategy execution through an effective roadmap enabling competitive advantage, value extraction, revenue and market share
• Recommends investment decisions for new product development and SR scenarios

What you'll be doing:

• Develop & maintain product line market analysis models and dashboard
• Formulate product messaging and positioning with Go to Market plans
• Define Product roadmap and Own PLC phases marketing aspects from ideation through GTM and Product Launch up to field adoption
• Own significant part of product business reviews and strategic planning
• Promote, initiate and\or execute publishments\papers\conferences and patents
• Own and timely update competitive analysis
• Translate customers’ needs into winning product definition per market segments
• Participate in market validation processes and assist with outbound marketing activities
• Create & enhance product presentation materials (inbound and outbound)

Qualifications:

Education: Masters Degree preferred

Skills:  Basic knowledge of semiconductor industry , scanning electron microscopes, Critical dimension measurements:

Years of Experience: 7+ Years

Additional Information

Shift:

Day (USA)

Travel:

Yes, 25% of the Time

Relocation Eligible: No

Additional Information

Time Type:

Full time

Employee Type:<