Sr. Manager, Creative Director

 Be part of an amazing story. 

Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work. 

 

Job Overview 

 The Senior Manager, Creative Director is a key steward of the Macy’s brand voice—shaping how our customers see, feel, and engage with the brand. A conceptual leader and champion of brand identity, this role drives big ideas that position Macy’s as the authority on affordable fashion. This leader oversees the voice and creative expression of advertising campaigns, customer onboarding and loyalty communications, and enterprise/private brand packaging. Through bold conceptual thinking, sharp editorial direction, and end-to-end creative execution, the Senior Manager brings Macy’s purpose to life in ways that are relevant, fashion-forward, and impactful across both emerging and traditional media. 

What You Will Do 

Brand Voice & Communication Strategy 

• Define and evolve the editorial voice that represents Macy’s fashion authority. 

• Set communication strategies that support business objectives, drive sales, and sharpen brand positioning. 

• Lead integrated campaign voice development—from seasonal fashion stories to evergreen brand programs—balancing inspiration with clarity, urgency, and strong reasons to shop. 

Campaign Concepting & Creative Direction 

• Lead big-idea concept development for seasonal and evergreen campaigns. 

• Build moodboards, visual territories, and creative narratives rooted in trend awareness and brand DNA. 

• Art direct photo/video shoots, ensuring elevated fashion-focused visuals—styling, framing, lighting, composition, and talent direction. 

• Partner with design and cross-functional teams to ensure consistency, innovation, and breakthrough creative across all channels. 

Copy, Content, and Multi-Channel Execution 

• Oversee the full creative lifecycle—from ideation through final asset delivery, including design development, retouch direction, and production-ready artwork. 

• Drive collaboration between copy, design, and production teams to deliver high-quality, consistent, and culturally relevant communications across digital, social, traditional, and emerging media. 

Cross-FOB Packaging & Design 

• Develop packaging concepts that scale across private brand categories (apparel, accessories, jewelry, home décor, gifting). 

• Apply strong typography and layout systems to improve shelf impact and reinforce brand recognition. 

• Collaborate with packaging engineers and production partners on dielines, materials, print finishes, and global category needs. 

• Maintain visual consistency while solving for a range of product and partner requirements. 

Leadership & Collaboration 

• Lead, inspire, and develop a high-performing creative team; cultivate talent and build a clear succession pipeline. 

• Provide strong creative direction and meaningful feedback aligned to business goals. 

• Present and sell creative work to senior leaders by clearly articulating strategy, rationale, and the customer impact. 

• Foster a culture of respect, collaboration, and inclusion to strengthen relationships across teams and create authentic, culturally relevant work. 

 

Skills You Need 

Brand Voice Leadership 

Ability to define, protect, and evolve a distinctive editorial voice that reinforces Macy’s position as an affordable fashion authority. 

 

Strategic Communication 

Expertise in developing communication strategies that support business goals, strengthen credibility, and drive customer engagement. 

 

Fashion Editorial Expertise 

Proven ability to craft compelling fashion narratives for campaigns, packaging, and multi-channel brand storytelling. 

 

Multi-Channel Creative Development 

Experience creating copy and content strategies for digital, social, traditional media, and emerging platforms. 

 

Creative & Art Direction 

Strength in guiding conceptual development, providin