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Senior Global Research Planning Manager (f/m/d)
Mast-Jägermeister SEWolfenbüttel, Germanyfull_timeVerifiedPosted 1 Apr 2025
About the role
<p><span><span><span><span>If you are looking for a challenging Global role, with the potential to shape the future of our brand portfolio, we would like to invite you to join Global Consumer Strategy & Insights (GCSI), within the Jägermeister Global Brand Marketing team, <u><b>l</b></u></span></span><b><u><b>imited for 18 months</b></u>, </b><span><span>as</span></span></span></span></p>
<p><span><span><span> </span></span></span></p>
<p><span><span><span><b><span>Senior Global Research Planning Manager (f/m/d)</span></b></span></span></span></p>
<p><span><span><span> </span></span></span></p>
<p><span><span><span><span>Your role will be to support the Innovation & Portfolio team with planning (i.e. research, insight, analysis, etc.) to develop new & relevant innovation products, packaging solutions & platforms, to recruit the next generation of consumers in key markets. </span></span></span></span></p>
<p> </p>
<p><span><span><span><span>The following <b>main tasks</b> are waiting for you:</span></span></span></span></p>
<ul>
<li><span><span><span><span>Lead Product / Concept Development testing & research, e.g. New Product, i.e. Orange or new Packaging solutions</span></span></span></span></li>
<li><span><span><span><span>Support Creative development of Brand Portfolio products like Jägermeister Manifest or Jägermeister Orange (incl. brief development, creative testing, recommendations for optimization)</span></span></span></span></li>
<li><span><span><span><span>Establish clear Innovation research guidelines, incl. Action Standards / KPIs, process & vendors for new product development</span></span></span></span></li>
<li><span><span><span><span>Develop, together with Brand & Analytics Manager, pre / post launch tracking learnings and standardized KPIs at a global level</span></span></span></span></li>
<li><span><span><span><span>Leverage Consumer & Category trends (e.g. BlackSwan, IWSR, Social Listening, etc) to support GID team to develop long term pipeline opportunities for Key Market hubs</span></span></span></span></li>
<li><span><span><span><span>As Innovation & concept development testing expert, continually provide best practice guidance re Qual / Quant methodologies within time and budget needs</span></span></span></span></li>
</ul>
<p><span><span><span> </span></span></span></p>
<p><span><span><span><span>You will be a perfect match for this role if you have the following <b>qualifications</b>: </span></span></span></span></p>
<ul>
<li><span><span><span><span>Completed relevant Studies in Marketing, Brand Management, Analytics and/or related disciplines.</span></span></span></span></li>
<li><span><span><span><span>Plenty years of experience in Marketing Research in client-side team, preferably in Food & Beverages, Lifestyle, and/or similar FMCG categories</span></span></span></span></li>
<li><span><span><span><span>Proficient at interpreting and integrating Research learnings and results from diverse inputs, into story-driven analyses that clearly guides Brand / Project implications</span></span></span></span></li>
<li><span><span><span><span>Track record of driving clear actions from insight and learning</span></span></span></span></li>
<li><span><span><span><span>Demonstrate an active curiosity about consumers, brands and business in general</span></span></span></span></li>
<li><span><span><span><span>Comfortable presenting in small and large groups, and confidence to share experience / opinion to influence stakeholders at all levels</span></span></span></span></li>
<li><span><span><span><span>Openness to continually learn and advance capability of self and others (teachable & teacher)</span></span></span></span></li>
<li><span><span><span><span>Strong written & verbal communication skills in English, with german a plus</span></span></span></span></li>
</ul>
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