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Sr. Product Manager- US Commercial Marketing - CAS

Medtronic
Mounds View, United Statesfull_timeVerifiedPosted 7 Jan 2025
💰 $193,200/yr

About the role

We anticipate the application window for this opening will close on - 15 Jan 2025


 

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

A Day in the Life

Careers That Change Lives

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

We value what makes you unique. Be a part of a company that thinks differently to solve problems, make progress, and deliver meaningful innovations.


A DAY IN THE LIFE

Product Marketing

  • Develop and execute comprehensive product marketing programs to drive US adoption/usage of assigned products / technologies.
  • Inventory planning, including quarterly and yearly forecast and minimizing obsolescence
  • Act as a point of expertise for information on the product, target market and competitors – gather competitive intel and execute competitive campaigns to grow share.
  • Create and manage detailed product management plans, including , promotional activities, and sales initiatives to advance our value proposition.
  • Manage capital programs and pathways, including metrics around performance of programs and pathways
  • Develop deep understanding and expertise of the disease state, value proposition of the products used to treat, and the competitive landscape.
  • Develop KOL relationships, lead customer meetings, and gain physician input that can be used to build advocates and influence peripheral business strategy.
  • Support the development of programs to educate and train physicians, hospital personnel and Medtronic staff on technical matters. Support ongoing sales training and new hire training.
  • Successfully execute campaign tactics across multiple channels- sales, digital media, medical conferences, PR, advertising- and track metrics and optimize performance to drive program ROI.
  • Present to key members of the leadership team around launch status and opportunities for growth
  • Monitor sales trends and make recommendations for deeper penetration by partnering with US business leaders.
  • Understand the competitive market. Take the lead in compiling and providing regular competitive updates to marketing / senior management. Develop and distribute competitive updates and messaging to regional marketing and sales teams.
  • Cultivate key relationships with and regularly obtain feedback from customers, regional leads, and sales organization to gather information, identify needs, and assess opportunities to help drive marketing programs.
  • Develop and allocate category budget and make trade-offs to ensure investment in highest impact initiatives.

MUST HAVE: MINIMUM REQUIREMENTS

  • Bachelors degree required; MBA preferred 
  • Minimum of 7+ years of relevant experience in marketing or advanced degree with 5+ years of relevant experience in the field of electrophysiology.
  • Communication Skills: excellent written, verbal, and interpersonal communication skills.
  • Leadership Skills: proven ability to lead and influence cross-functional teams.
  • Analytical Skills: strong ability to analyze complex data and market trends. Has good working knowledge of office suite software as excel, power point
  • Comfortable being in operating room, wearing lead, and lifting up to 25lbs.equipment X lbs.
  • Travel: willingness to travel up to 25% of the time for market visits, customer engagement, and internal meetings.

About Medtronic

We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 90,000+ passionate people. 
We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.

Learn more about our business, mission, and our commitment to diversity here.

It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race,

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Company

Medtronic

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