Jobs and Careers

Director of Marketing & Strategic Communications (Men's Basketball)

United Statesfull_timeVerifiedPosted 16 Jul 2026

💰 $72,727/yr($70,304/yr – $72,727/yr)

About the role

Position Information

Job Title Director of Marketing & Strategic Communications (Men's Basketball) Union Level Department Publicity Campus Stockton Posting Number 201304337P Full or Part Time Full Time Number of Months 12 Work Schedule

Work is typically performed during regular business hours; however, evening and weekend work may be required. Travel is required to support assigned teams at away competitions.

Position End Date Open Date 07/16/2026 Close Date Open Until Filled Yes Special Instructions to Applicants

For Applicants Seeking Job Opportunities within the University
Internal: Internal applicants will be considered within the first five (5) business days of the posting period.
External: External applicants will be considered on the sixth (6) business day of the posting period.

Sponsorship

This position is not eligible for a visa sponsorship now or in the future.

Position Summary Information

Primary Purpose

The Director of Marketing & Strategic Communications will be responsible for various duties with the Marketing and Communications department including, but not limited to, serving as liaison between coaches, student-athletes, administrators and representatives from the media, campus and community as well as create and execute marketing strategies for Pacific Athletics. This position will serve as the department’s liaison to the local and national media, pitching stories and creating engaging content to highlight and showcase Pacific Athletics. This position ensures alignment between marketing campaigns, creative storytelling, digital platforms, and communications efforts to elevate the Pacific Athletics brand and drive attendance, engagement, and revenue. This position will lead the marketing and communications strategy for the Men’s Basketball program and other assigned sports.

Essential Functions

Lead the marketing and communications strategies for assigned sport programs including Men’s Basketball.
Direct and coordinate all strategic communications efforts to include managing and implementing a strategic communications plan and delivering key messages to internal and external stakeholders.
Direct storytelling initiatives across digital, video, social, and written platforms.
Collaborate with Creative Services to produce compelling content highlighting student-athletes, coaches, and program success.
Develop and cultivate relationships with traditional and new media across all channels in Pacific Athletics important markets; maintain regular contact with media sources and conduct campus media events annually to pitch Pacific Athletics strategic marketing and communication initiatives.
Oversee marketing campaigns focused on attendance growth, fan engagement, and revenue generation.
Oversee the strategy and implementation of social media for assigned sports, developing engaging content that increases brand awareness, fan engagement, and attendance.
Collaborate with the team for Marketing Strategy to develop and cultivate relationships across campus and implement initiatives to increase student, staff, and faculty attendance and engagement at athletic events.
Develop programming to improve gameday atmosphere including, videoboard content, halftime shows, in-game promotions, sponsor activations, fan contests, and other entertainment elements.
Work with senior level athletic administrators and athletic coaches on media pitches, interviews, media training and strategic story development.
Advise and counsel athletic leadership on issues management and media relations; prepares research, white papers, speeches, media kits, talking points and other relevant materials.
Hire, train, and supervise game day media relations, game operations, and marketing and promotional staff.
Perform other duties as assigned or requested.

University of the Pacific recognizes that diversity, equity, and inclusion is foundational to the success of our valued students and employees. We prioritize policy and decision-making that demonstrates awareness of, and responsiveness to, the ways socio-cultural forces related to race, gender, ability, sexuality, socio-economic status, etc. impede or propel students, faculty, and staff.

Minimum Qualifications