Global Brand Senior Director, Creative and Digital

About SecurityScorecard

SecurityScorecard is the global leader in cybersecurity ratings, with over 12 million companies continuously rated, operating in 64 countries. Founded in 2013 by security and risk experts Dr. Alex Yampolskiy and Sam Kassoumeh and funded by world-class investors, SecurityScorecard’s patented rating technology is used by over 25,000 organizations for self-monitoring, third-party risk management, board reporting, and cyber insurance underwriting; making all organizations more resilient by allowing them to easily find and fix cybersecurity risks across their digital footprint. 

Headquartered in New York City, our culture has been recognized by Inc Magazine as a "Best Workplace,” by Crain’s NY as a "Best Places to Work in NYC," and as one of the 10 hottest SaaS startups in New York for two years in a row. Most recently, SecurityScorecard was named to Fast Company’s annual list of the World’s Most Innovative Companies for 2023 and to the Achievers 50 Most Engaged Workplaces in 2023 award recognizing “forward-thinking employers for their unwavering commitment to employee engagement.”  SecurityScorecard is proud to be funded by world-class investors including Silver Lake Waterman, Moody’s, Sequoia Capital, GV and Riverwood Capital.

Position Overview

The Senior Director of Brand, Web, Creative & Digital is a strategic and hands-on leader responsible for shaping the visual and digital expression of SecurityScorecard’s brand. This role will unify brand strategy, creative design, and digital experience to deliver a cohesive, high-impact global presence that drives awareness, engagement, and measurable growth.

This leader will oversee brand storytelling, creative direction, web experience, and digital performance, blending artistic vision with analytical rigor to amplify SecurityScorecard’s position as the undisputed leader in cybersecurity and AI-driven supply chain defense.

Key Responsibilities

Brand Leadership & Strategy

• Define and evolve the global brand strategy, positioning, and messaging to reflect SecurityScorecard’s category leadership in SCDR.
• Translate complex cybersecurity and AI concepts into bold, clear narratives that resonate with CISOs, risk leaders, and business executives.
• Lead integrated brand campaigns, corporate storytelling, and executive visibility initiatives that strengthen brand equity and recognition.
• Ensure brand consistency across all channels, touchpoints, and internal communications.

Creative Direction & Design Excellence

• Lead the Creative Studio function, overseeing the design of marketing assets, corporate campaigns, events, videos, infographics, and digital experiences.
• Establish and maintain brand guidelines, visual identity systems, and design standards across global teams.
• Drive innovative visual storytelling that elevates SecurityScorecard’s brand perception and emotional connection with audiences.
• Partner with Product Marketing, Sales, and People teams to deliver impactful creative assets for demand generation, field marketing, customer advocacy, and internal culture programs.
• Manage external design and production agencies, ensuring world-class execution that reflects brand integrity and innovation.

Web & Digital Experience

• Own the global web strategy and experience, including site architecture, UX/UI design, content strategy, SEO, and analytics.
• Lead the redesign and ongoing optimization of SecurityScorecard.com to deliver frictionless journeys, high conversion rates, and personalized engagement.
• Integrate web and creative teams to ensure every visual and message aligns with the company’s brand promise and growth objectives.
• Partner cross-functionally to ensure digital experiences support the full customer lifecycle — from awareness to retention and advocacy.

Digital Growth & Innovation

• Lead digital marketing programs including paid media, retargeting, SEO/SEM, and content syndication to drive awareness and pipeline growth.
• Leverage analytics, A/B testing, and AI-driven insights to continuously improve digital performance.<