Finance Director, Marketing & Corporate FP&A

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General Description of the Role

 

The Finance Director, Marketing & Corporate FP&A is responsible for finance activities, including financial planning/budgeting, reporting and analysis for Campari America.  The role reports directly to the VP Finance Campari America, will supervise Strategic planning, Budget and monthly forecasting process, develop tools, educate and provide financial insights to the Campari America Leadership Team, so as to ensure efficient allocation of resources, accurate forecasts and adequate performance measurement. FP&A mission is to critically look to the Future to plan and predict, look at the Now to be alert and react and look Backwards and report.

 

The FP&A Director will work closely with the Finance VP Campari America to develop and fulfill the mission and purpose of Finance in the USA. The purpose of Finance, in a generic sense, is threefold:

• Enabling – to provide financing activities to fund the business and provide accountability to stakeholders;

• Sustaining – in general terms, keeping score and ensuring control, the latter encompassing asset stewardship, as well as ensuring the achievement of business plans;

• Enhancing – the provision of financial leadership, decision support and improving effectiveness through ongoing organizational learning.

 

Mission/Objectives

 

The role and purpose of Marketing and Corporate FP&A is to act as a business partner for the growth and development of the value of our brands, sustaining brand performance today and tomorrow. We will achieve this by:

• Providing financial business partnership to the brand teams

• Taking ownership of the financial elements of our brand plans

• Providing constructive and robust challenge and support to the brand teams’ Strategic Planning processes

• Providing constant visibility around brand performance and value drivers

 

Key Responsibilities and Activities

 

General Financial Planning & Analysis:

• Oversee and coordinate the execution of the strategic and annual planning process to include budgeting and forecast updates in line with the group and regional calendar and model.

• Ensure an effective and transparent info/data flow with the aim to proactively support the Marketing business decision process, including pricing and spend management and focus on brand profitability. 

• Supervise Headcount, Labor Cost and SG&A planning for the US Sales & Marketing Business Unit as well as the US Supply Chain.

• Interpret business goals into business development objectives.  Develop and track performance measures that link to business strategic objectives. Validate the calculation of the performance bonus across the organization.

• Identify risks and opportunities and proactively take initiative to resolve issues, mitigate risks and/or exploit opportunities.

 

Brand Planning & Analysis

• Establish and report on consistently measured brand drivers, linking both internal and external data

• Build and maintain models on the appropriate level of A&P investment strategies, by spend component, taking into account brand market position, life cycle and company priority

• Constantly identify, track and report working and non-working A&P investments

• Review current brand performance and provide guidance on learnings and short term actions

• Build the brand plans for the Strategic Plan and Budget, linking both with the long range forecast where appropriate

• Work with the brand teams to construct a reliable, enriched and timely forecast into APO