Senior Brand Manager - Pronamel

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

This is an opportunity to lead Pronamel which is a key growth driver within Haleon’s Oral Health portfolio. In this role, you will be responsible for driving the U.S. Pronamel business: building the brand strategy, owning the brand P&L, and developing and delivering annual plans that drive penetration, grow market share, and build brand equity. You will partner closely with our Global Oral Health Category team in the UK and U.S. cross-functional teams (plus external agency partners) to align on strategy and share best practices, while managing one or more ABMs on the Pronamel brand team.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• Build a team culture of performance and consumer obsession – championing creative bravery and executional excellence within the Sensodyne team and across partners. Foster a mindset of ownership, agility, and continuous improvement, where taking initiative and learning from fast experiments is encouraged (mirroring the responsiveness seen in top beauty brands).

• Lead Integrated Marketing efforts with internal and agency (IAT) partners, including “Halo” content development – full-funnel campaign assets that extend core brand ideas – with a focus on best-in-class digital effectiveness. Drive end-to-end campaign development, championing brand purpose & equity, from insight & brief to creative execution across all media touchpoints, ensuring consistent and impactful brand messaging in TV, PR, in-store, and especially social media, search, and e-commerce channels.

• Own the U.S. Pronamel P&L – manage the business proactively to meet/exceed annual sales and profit targets. Lead the monthly DRM (Demand Review) cycle, identifying key risks and opportunities in the forecast, and optimize budget allocation to deliver the plan. Use data-driven decision making (leveraging Nielsen/IRI, PowerBI dashboards, etc.) to maximize ROI on marketing investments and adjust tactics swiftly as needed.

• Drive innovation and portfolio strategy: Partner with R&D, Insights, Global Category, and Innovation teams to shape a robust 3+ year innovation pipeline for Sensodyne. This includes exploring new product variants, formats, or adjacent category opportunities that meet consumer needs. Lead U.S. commercialization for all innovation launches – from positioning and packaging development to go-to-market execution – ensuring excellence at every stage of launch (much like a skincare brand manager shepherds multiple product launches per year).

• Collaborate closely with Sales/Commercial teams to translate brand strategies into winning customer plans. Work with Shopper Marketing and Category Management to drive retail activation (shelf strategy, promotions, eCommerce content) aligned to the brand strategy, and secure retailer buy-in for key initiatives. Sensodyne’s footprint spans all major retailers, so close partnership with sales ensures our brand vision comes to life in-store and online.

• Monitor market trends, competitive activity, and consumer insights continuously to inform strategy. Use market data and consumer research to track brand health, segment performance, and competitor moves. Proactively identify opportunities (e.g., an emerging social media trend in oral care or a new competitor product in sensitive toothpaste) and propose innovative marketing or product responses. This could mean testing new digital platforms (think emerging social apps or voice commerce), forging partnerships with influencers or dental professionals, or adjusting messaging to address consumer pain points in real time.

• Navigate a complex matrix of stakeholders with superior influencing skills. Continuously align and influence senior stakeholders across local functional teams, global category leaders, and external p