Senior Manager, Mobile App Advertising

 

About the Role

We are looking for a Senior Manager, Mobile App Advertising who is passionate about paid app advertising, well-versed in mobile measurement, with a passion and interest in thought leadership who wants to join a fun digital agency who is a leader in performance and AI. The ideal candidate is confident in their ability to drive improvements in account performance, successfully build and oversee client relationships, and train future app strategists. This role sits within the paid search department and is a great opportunity for a person who has an entrepreneurial spirit and is looking to grow into a leadership role in a large organization as we grow this capability.

 

Our current app specialist team members are experts in Apple Search Ads, Google App Campaigns, and Meta app campaigns, responsible for driving KPI improvements and developing cutting-edge strategies tailored to client goals. You will work with them to lead paid app marketing efforts for 1-2 large client teams: developing strategy, overseeing execution, and communicating directly with the client.

Responsibilities:

Thought Leadership:

• Manage agency relationships with all of our dedicated core app networks and mobile measurement partners
• Work with leadership to help guide agency POV and strategy for navigating iOS 14 and future privacy changes
• Lead app specialization team and training on app strategy with our in-channel Subject Matter Experts
• Share app market research insights with the AS organization, utilizing app intelligence and agency partnerships
• In partnership with our internal creative team, develop best practices for app creative
• Opportunity to distribute thought leadership on app strategy through blog posts on the Media.Monks website and on our internal slack channels
• Build client-facing in-app analytics dashboards with technical support from our Analytics team

 

Client & Revenue Oversight:

• Serve as the paid app lead for 3-4 larger MM clients, for which you will guide overall app account strategy and execute campaign builds and oversee optimizations
• Make recommendations and optimizations for accounts utilizing MMP insights to improve performance toward clients’ goals 

• Conduct app strategy audits and present findings to clients
• Assist in new business opportunities by providing audits, industry insights, and opportunities with ownership from our growth and media channel leads.

About You:

Qualifications - 

• At least 3 years of experience in acquisition marketing and/or paid performance media
• Experience leading iOS and Android app strategy across Meta (Facebook), Google App, ASA (Apple Search Ads), and app network buys, as well as executing in-platform 
• Proven track record of increasing in-app lifetime value for eCommerce and/or subscription clients, must have experience optimizing beyond just app acquisition (in-app events and user quality)
• Knowledge of MMPs, SDKs  (Firebase, AppsFlyer, Brand.io etc.)
• POV on iOS 14 and upcoming Android privacy changes and how we can navigate tracking with these changes is preferred
• Ability to guide tracking recommendations and in-app event taxonomy for clients
• Experience working with app intelligence and conducting app market research is a plus
• Experience in a client-facing role

 

Not a Must, but a Plus -

• Experience working with ASO partners or in-house teams
• Exposure to paid push advertising or app pre-installs
• Experience leading iOS and Android app strategy across TikTok and Snapchat

 

At Media.Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.  

What We Offer

Benefits

• Excellent, full coverage medical, dental, and vision insurance with employer-paid HRA
• Generous PTO and 15 company-wide holidays
• 401k with company contribution
• Paid parental leave
• Work-life balance with an emphasis on personal well-being
• Career growth in a disruptor space & entrepreneurial opportunities within the Media.Monks network 
• A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.M