Manager, Digital Experience (DX) Marketing Design (Remote)

Expected Travel: Up to 25%

Requisition ID: 9446 

About Teleflex Incorporated

Teleflex is a global provider of clinically effective medical technologies designed to improve the health and quality of people’s lives. We apply purpose driven innovation – a relentless pursuit of identifying unmet clinical needs – to benefit patients and healthcare providers. Our portfolio is diverse, with solutions in the fields of vascular and interventional access, interventional cardiology, surgical, anesthesia, cardiac care, interventional urology, urology, emergency medicine and respiratory care. Teleflex employees worldwide are united in the understanding that what we do every day makes a difference. For more information, please visit teleflex.com.

Global Functions – The Corporate division is the central operating unit of the company; setting strategy and policy and providing business development, finance, human resources, information technology, investor relations and legal support to the businesses. The global Company headquarters is located just outside of Philadelphia in Wayne, PA. Join a dynamic, growing team that offers healthcare providers an array of medical technology solutions that make a difference in patients’ lives.

Position Summary

The Manager, Digital Experience (DX) Marketing Design, is responsible for driving category growth, customer loyalty gains, and increased brand awareness through the execution of digital marketing strategies for Teleflex Global Commercial. Working in partnership with assigned Business Units and Regions, the DX manager will develop top-level plans based on business objectives while supporting the local execution of programs.

This role will be a key leader in the Teleflex Center of Digital Experience Excellence, reporting to the Director of DX with dotted-line reporting to the assigned Vice President of Global Marketing. The manager will be responsible for building and maintaining digital journey maps, evaluating available channels, developing highly converting and personalized upsell and cross-sell strategies, and making recommendations for investment based on desired business outcomes. In addition, they will have principal responsibility for the training and utilization of technologies across marketing teams to build advanced digital experience capabilities.

The ideal candidate must be knowledgeable in modern digital experience strategies with a strong entrepreneurial spirt and desire to challenge the status quo.  Advanced communication and collaboration skills are critical as building trusted relationships with business partners will be key to success.  
 

Principal Responsibilities

•    Develop compelling digital experience programs for products, portfolios, and services in alignment with business objectives and tailored to distinct clinical and non-clinical audience segments.
•    Support Business Units in the defining their core audiences while aligning to needs/goals/objectives leveraging segmentation technologies applied to automation.
•    Define value drivers and milestones while utilizing demand generation strategies.
•    Consult on and identify the best media channels and strategies to deploy content developed with the customer in mind.
•    Develop digital experience roadmaps for the ongoing delivery of material designed for the conversion of prospects into our sales teams at the appropriate time in the customer lifecycle.
•    Identify opportunities for improving the digital customer journey and recommend strategies for optimizing user engagement and conversion
•    Build new enterprise programs to improve efficiency and customer engagement.
•    Work with product managers, communications, and digital marketing teams to use data-driven insights to evaluate ongoing program performance and iterate and improve digital experience roadmaps,
•    Help business partners develop and deploy eCommerce strategies in alignment with the customer journey and business objectives.
•    Offer guidance related to eCommerce merchandising and product placement to business units based on Marketing strategies and business objectives.
•    Partner with DX Platform managers to understand Teleflex’s customer-facing systems and related data, and leverage that understanding into strategic guidance for our commercial partners,
•    Provide training to Business Unit partners on new functions or features relevant to their roles.
•    Develop and maintain policies and procedures focused on the best practices related to digital marketing.
•    Maintain standards for brand and content within Digital Marketing in alignment with Teleflex brand standards.
•    Manage the overall traffic of correspondance with customers to ensure courtesy and respect of customer attention is maintained.
•    Stay up to date on industry and competitive