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Senior Product Manager, Paid Marketing (m/f/d)
OmioGermanyfull_timeVerifiedPosted 20 Dec 2024
About the role
<h3>Company Description</h3><p>Omio's vision is to enable seamless travel for people anywhere, in any way. We are bringing all global transport options into a single distribution system to create magical end-to-end consumer journeys. </p><p>With Omio, you can easily compare and book trains, buses, ferries, and flights across Europe, the US, and Canada using a single search on your mobile, app, or desktop. Omio aims to simplify travel planning by providing transparent pricing and easy booking, making it a flexible and personalised experience. </p><p>Omio is the largest source of inventory, working with over 1000 suppliers across 39 countries. Our portfolio also includes Rome2Rio for global discovery, while Omio powers ticketing and journeys, attracting over 900 million users annually. </p><p>Our offices are located in Berlin, Prague, Melbourne, Brazil, Bangalore, and London. We are a growing team of over 400 passionate employees from more than 50 countries who all share the same vision: to create a unified tool to help travellers reach almost any destination in the world.</p><h3>Job Description</h3><p>We are now looking to hire a Senior Product Manager to support and work alongside Marketing Managers to scale our Customer Acquisition. At our core, we're looking for a vibrant team member, with a customer-centric mindset to guide our business forward. We want you focused on building the vision and key priorities for Paid Marketing, and to use your intuition and smart comprehension of data to make a product impact.</p><p><strong>What are the specific tasks for this role?</strong></p><ul><li>Define the vision, strategy, and a detailed roadmap for our digital products to scale Customer Acquisition, through automation on paid marketing channels like SEM and Display Advertising</li><li>Partner with Marketing to drive product delivery aligned with traffic and Customer Acquisition Cost targets</li><li>Partner with other scrum teams in the Acquisition Tribe (Organic Acquisition, Product Activation) to drive common topics, like landing page design and performance, user activation, etc</li><li>Work closely with software engineers, marketing managers, data analytics and other stakeholders to optimize marketing tools</li><li>Analyse and interpret KPI data to pull out key areas of improvement required</li><li>Manage project schedules, identify possible issues and clearly communicate them to project stakeholders</li><li>Provide the required hands-on project management, cross-functional coordination, and inter/intra team communications to deliver outstanding marketing solutions development</li></ul><p><strong>What does a typical Senior Product Manager do at Omio?</strong></p><ul><li>Define and analyse metrics that inform the success of products</li><li>Establish a shared vision across the company by building an agreement on product execution with an understanding of Omio's USP</li><li>Support our goals by building the right features to improve consumer happiness</li><li>Guide product development with several groups of experienced engineers and designers</li><li>Perform as the Product Owner & manage the product backlog for a group of highly skilled developers</li></ul><h3>Qualifications</h3><ul><li>A good understanding and background of the online marketing and/or ad tech landscape - channels, targeting, consumer acquisition cost and revenue optimisation</li><li>Experience working on Marketing tech automation projects for App and Web such as campaign creation, conversion data uploads, creative automation for platforms like Google Search and Display ads or Facebook Ads</li><li>You’ve shipped complex products in a fast-growing company before while working with non-tech stakeholders</li><li>5+ (8+ for Senior) years’ work experience performing relevant product management job functions</li><li>Strong analytical and quantitative skills with the ability and passion to use data to derive insights and set metrics to back up assumptions, evaluate outcomes and further improve performance</li><li>Proven track record in taking ownership, driving results and moving with speed to implement ideas in a fast-paced online environment</li><li>Ability to collaborate cross-functionally with engineering, sales, design, and data analytics to ideate, develop, and launch innovative user-facing features and internal tools</li><li>Strong verbal and written communication skills with demonstrated experience engaging and influencing decision making at all levels within an organisation and in a variety of contexts</li><li>Experience with agile development methodology</li><li>You have experience working with engineering, product and marketing</li><li>You are nice to work with and a great addition to our team!</li></ul><h3>Additional Information</h3><p>Here at Omio, we know that no two people are alike, and that’s a great thing. Diversity in culture, thought and background has been key to growing our product beyond borders to reach millions of users from
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