Director, Portfolio & Category Strategy, Perfect Snacks

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

The Director, Portfolio & Category Strategy, Perfect Snacks will establish the strategic direction of the Perfect Snacks portfolio and lead the development and utilization of the Perfect Snacks Category Management Toolkit. This person will own the Portfolio/Category vertical of the Strategy Team and will work collaboratively with Field Sales, Marketing, and remainder of the Strategy team to execute growth strategies that drive category growth in concert with our annual objectives. This person will champion and create the Fresh Snacking category vision, define Perfect Snacks price pack architecture (PPA) strategy, develop best in class category and sales content for customer meetings, be the voice of category to strategic customers, and partner with Marketing to bring trends, consumption insights, and customer/shopper centric information to sales and department leads to drive informed decisions.

Essential Duties:

• Actively manage and develop Sr Portfolio & Commercialization Manager who is responsible for:

  • Sales input into PAM (monthly commercialization meeting)

  • Analytics and execution of price slopes across packs and channels

  • Customer development

  • Partnering with Marketing/Innovation on translating Marketing initiatives into customer ready sell stories

  • In market testing solutions

• Actively manage and develop Insights Manager/Sr Analyst who is responsible for:

  • Category & customer consumption tracking

  • Key contributor to finding customer selling insights across analytical platforms (Nielsen, IRI, 8451, Luminate, etc)

• Partner with Field Sales in Top 2 Top content development and category reviews- inclusive of pulling & interpreting data

• Create and define the Fresh Snacking category

  • Partner with the Ventures Insights team and Marketing to define a category that does not currently exist

  • Create the learning plan to ensure sufficient insights to create a customer ready sell story

  • Create at customer friendly category story

  • Be the voice to customers in execution

  • Adapt customer narrative & insights dependent on location in store (yogurt, produce, dairy, grab & go)

• Key collaborator for Sales input into the Perfect Bar Strat Plan and Vision 2030

• Owner of internal Consumption Review process- ensuring key stakeholders are aware of business trends, competitive trends, customer & pack insights and provides recommended actions to drive growth and/or mitigate risk

• Train the Field Sales team as needed to elevate overall analytical skills and reduce reliance on internal strategy team

• Act as strategic support center for Sr Director Strategy & Planning workload, projects, work-streams, and customer + internal needs

• Development of Category Management toolkit for field sales team to utilize in preparing presentation materials and making recommendations to customers

• Perform ad-hoc reporting and analysis across customer data platforms like SPINS, Nielsen, Market 6, Stratum, etc.

•  Act as the expert in utilizing customer-specific shopper and data platforms to best leverage information to influence internal & external decision making

• Work hand in hand with Sr. Manager of Customer Strategy & Planning

• Key contributor and owner of content for annual Sales Meeting

Qualifications:

• Bachelor's degree and/or 10+ years of experience in category, sales, analytics, marketing, or related field preferred

• 4+ years of experience in managing, mentoring, retaining, and developing talent

• Experience in CPG industry with a specific emphasis on Category or Portfolio

• Preferred experience in both large and small CPG environments

• Ability to work across multiple data sources to provide a holistic perspective

• Ability to influence decision making across multiple levels and functions of an organization to drive results

• Solid understanding of US customer landscape and category selling principles within CPG

• Believes in insights and data-based support content being a pivotal enabler to success

• Ethical presentation of data to build a collaborative relationship with retailer and internal partners