TikTok Shop - Senior Product Manager, Creator CRM

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.



Why Join Us



Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.



Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.



To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.



At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.



Join us.



The mission of creator and affiliate product team is to design and build products that help creators to promote merchandise to TikTok users. This includes creator platform and tools, marketplaces, with product strategy that ultimately drives sales for merchants.



The product manager for Creator CRM will focus on building the growth module for the TTS ecommerce platform. They will be responsible for building the backend CRM system and strategy system to enhance creator management and operational efficiency.



Responsibilities:



- Through creator interview and market studies, understand how creators are managing their business and areas for potential improvements.

- Collaborate with cross-functional teams to define business strategy and product roadmap, grow the eCommerce creator community and their ability to drive for GMV.

- Improve platform operations by utilizing the CRM system, focusing on areas such as creator management and performance tracking.

- Utilize the strategy system to provide regular business analysis and improvement recommendations to creators. Help them enhance their business capabilities and increase GMV.

- Enhance the creator benefits system to continually motivate creators and increase their willingness to improve their business performance.