VP, Social Media

COMPANY OVERVIEW

Global Atlantic Financial Group is a leader in the U.S. life insurance and annuity industry, serving the needs of individuals and institutions. Global Atlantic is a wholly-owned subsidiary of KKR, a leading global investment firm that offers alternative asset management across multiple strategies and capital markets solutions. 

We are looking for a diverse team of talented individuals who reinforce our culture of collaboration and innovation. We are dedicated to the career development of our people because we know they are critical to our long-term success. Join our team and come grow with us. 

The KKR-Global Atlantic partnership - The Global Atlantic Story 

Greenhouse is our scheduling tool and we communicate through their systems. At times, your email may block our communications. Please be sure to check your SPAM so that you do not miss critical information about our process, including scheduling. 

About this role

Global Atlantic is looking for a Vice President of Social Media and External Affairs to join the firm’s Corporate Communications team. The candidate will be responsible for establishing a social media strategy in support of Global Atlantic’s brand and reputation. The individual will also drive a proactive and integrated social media strategy to tell our story and elevate our brand in line with the firm’s strategic business priorities.

A successful candidate will have an entrepreneurial spirit and thrive in a fast-paced environment. They will be able to effectively lead multiple projects and collaborate with teams across the organization.

Key Responsibilities

• Develop and manage Global Atlantic’s corporate social media strategy to deliver a balance of brand, product, and thought leadership messages in support of overall marketing strategy and organizational goals in creative and engaging ways
• Partner across Corporate Communications to develop and implement digitally integrated communications strategies
• Integrate social media as a channel into all major company-wide initiatives, working closely with cross-functional teams
• Conceptualize social content ideas that build an engaged community and deliver on business outcomes
• Execute the firm’s social media strategy, including content creation, content curation, campaign building, community management, community engagement, and reporting.
• Own the social content strategy, including creation and management: Publishing of relevant, original, high-quality content
• Create a regular publishing schedule and implement a content editorial calendar to manage content and plan specific, timely marketing campaigns
• Maintain responsibility for social monitoring around key reputational issues, crisis management, and rapid response in a timely manner
• Act as a key decision maker for rapid response with an understanding of what type of content or users warrant a reply
• Stay abreast of current technology, social media, advertising, and content marketing trends to identify potential opportunities for Global Atlantic
• Partner with relevant technology and security teams internally to ensure social media channels are always secure and compliant
• Work closely with Compliance team to obtain content approvals and ensure social media practices adhere to regulatory requirements
• Develop and implement social media campaigns that highlight Global Atlantic's retirement solutions, fostering engagement and trust with potential and existing clients

Candidate Qualifications

• Bachelor’s degree required
• 5+ years of experience developing and leading social media strategies at medium-to-large-sized firms
• Proven track record managing organic social media across current and emerging platforms; experience with paid social is a plus
• Flawless written and verbal communication skills; must be able to present complex concepts in a concise and understandable way
• Experience using social media management tools (e.g., Sprinklr, Khoros, etc)
• Exceptional attention to detail
• Strategic and creative thinking aptitude; desire to succeed in a demanding, innovative, entrepreneurial environment
• Good judgment and impeccable ethics
• This role is not eligible for visa sponsorship now or in the future.

Various jurisdictions have passed pay transparency laws that require companies provide salary ranges for any positions for which they are accepting applications. Global Atlantic has offices in Atlanta, Batesville, Bermuda, Boston, Des Moines, Hartford, Indianapolis, and New York City. The base