Senior Product Marketing Manager

Position Overview:  

The Senior Product Marketing Manager position is responsible for leading and owning our end to end go to market strategy, within a diverse global team. The Senior Product Marketing Manager manages our global strategy, positioning and messaging of Diligent and our sister brands in the GRC Marketplace. The Senior Product Marketing Manager shapes our portfolio strategy, emphasizes our digital influence and brings a voice to the customers of our organisation by influencing marketing campaigns across a variety of channels both internally and externally.  

Key Responsibilities  

• Create, implement and drive product marketing strategy for Diligent’s suite of product and service offerings.
• Partner with product management to establish and manage user committees/steering committees. 
• Be the central point of contact for all competitive information including, tracking their market moves, creating battle cards, and developing competitive positioning and messaging to influence campaigns and sales enablement. 
• Work closely with the Product and tech teams to create the vision for all products and influence the product roadmap. 
• Partner with regional sales managers to influence how the products are positioned during the sales process and identify opportunities to introduce sales enablement tools. 
• With the Client Marketing leader, champion the end user in product reviews and UX discussions and provide product marketing guidance. 
• Create toolkits for marketing, sales and CS for all product releases & launches ensuring they are equipped to sell the solution. This include creating the messaging & positioning by user/buyer persona. 
• Function as a translator between what sales needs and what that means for product requirements. Conversely translate material coming from the product team into actionable communications for commercial teams 
• Create toolkits for marketing, sales and CS for all product releases and launches ensuring all channels are equipped to sell the solution. This includes creating the target segments, identification of triggers for action, as well as crafting messaging and positioning by user/buyer persona using Diligent’s Command of the Message framework. 
• Lead enablement sessions and energize the commercial team to sell our core and emerging GRC/ESG solutions. 
• Track and communicate competitive information including competitor market moves, creating battle cards, and developing competitive positioning and messaging to influence campaigns and sales enablement. 
• Work closely with the center of excellence and International BU marketing, product management, and tech teams to support creation of the vision for all products and influence the product roadmap.  

Required Experience/Skills  

• 5+ years of B2B product marketing experience in SaaS is a plus. 
• Ability to build relationships internally and work with key stakeholders and leaders in product management, sales and customer success to define and execute on product marketing strategy. 
• Positive, energetic attitude and initiative, with strong work ethic. 
• Strong interpersonal and project management skills. 
• You will have a strong understanding of SaaS-based solutions and product marketing best practices and have a passion for technology. Working closely with the Marketing, Product Management, Enablement, Sales and Customer Success teams, you are comfortable in a rapidly growing environment that demands a combination of product understanding, exceptional storytelling and positioning skills, and the ability to interface across multiple functions in the organization.  
• A proven track record of writing performance-driven product marketing plans that translate into measurable adoption results.  

U.S pay range $99,000—$124,000 USD

About Us

Diligent is the AI leader in governance, risk and compliance (GRC) SaaS solutions, helping more than 1 million users and 700,000 board members to clarify risk and elevate governance. The Diligent One Platform gives practitioners, the C-Suite and the board a consolidated view of their entire GRC practice so they can more effectively man