Social Media Lead

Looking for a new challenge?

Take a look at our current vacancies. If you see a vacancy that is right for you, we encourage you to apply!

Social Media Lead

We are looking for an experienced and creative social media professional to oversee our work across our social media platforms - leading on content and brand marketing, community management and growth across existing and new channels

Working hours: 35 hours per week is full time. Where possible, we are open to considering part time/flexible working patterns. Please let us know in your application your desired working pattern.

Salary: From £48,000

Reporting to: Digital Content Manager

London docklands

Our permanent hybrid policy sees us all working at least four days across a fortnight in the office.

As social media lead, you will ensure the regular delivery of content, from ideas stage, through creation and sign-off, to scheduling and posting. You will be able to professionally coordinate and manage content and campaign pipelines across multiple platforms, delivering a regular schedule of content. You will have excellent communication skills and be able to work collaboratively to get the best results.

You will have demonstrable experience of using a range of social platforms to best effect, as well as social listening and reporting tools, and experience of using sources of insight and analysis to inform content practice and planning and audience engagement.

In addition to delivering regular planned or proactive content you will respond to events as they happen, creating responsive posts and comments, engaging with followers, liaising with colleagues who are responsible for managing and responding to direct messaging, and actively managing our social communities and channels.

You will be skilled in copywriting and creating high-quality, engaging, relevant and “sharable” content, for use across social platforms and across our digital channels mix. Your content will be audience centred and have best practice and accessibility at its heart and you will work with colleagues to ensure our social content helps to play its part in achieving organisational objectives.

Key responsibilities

• Taking responsibility for creating and delivering "always on" content to deliver awareness and brand messaging
• Delivering brand awareness and information campaigns across a diverse range of social media channels, for targeted audiences
• Project managing the content creation process to deliver accurate, timely content, working collaboratively with colleagues across the organisation – from briefing and key message identification, through edits and design iterations, to sign-off, publication and evaluation  
• Actively managing our social responsive posts and comments, engaging with followers, liaising with colleagues who are responsible for managing and responding to direct messaging, and actively managing our social communities and channels
• Providing updates, advice and guidance to colleagues across the organisation, including at a senior level, on social media engagement, trends and best practice
• Managing supplier relationships – ensuring they’re delivering as expected and we’re getting value for money
• Collaborating with colleagues across the organisation to ensure delivery of communications objectives
• Ensuring our content meets digital accessibility and data protection requirements
• Fostering an environment in which your colleagues will want to try new things – testing and learning as they go – so we’re continually improving what we do
• Continually developing your own knowledge – and keep on top of trends and developments – reflecting this in your day-to-day work
• Getting involved in the wide-ranging work of the Communications department – and contributing to its success

To be considered for this role, you’ll need to show us that you’ve got the skills and capabilities. You’ll have to meet the following minimum criteria:

Minimum Criteria

• Experience of social media management/expertise across a range of social platforms/channels
• Demonstrated experience of building communities and engagement on social media
• Experience of running a social media content calendar and regular scheduling of posts and performance reporting
• Delivering content that is on brand, is tailored to the audience and displays organisational tone, while adhering to best digital and accessibility practice
• Demonstrated confident in dealing with Senior Stakeholders, and the ability to influence

Desirable Criteria

We would also like you to have the following skills:

• Experience of analytics tools and insight analysis
• A good un