Director, Specialty Sales

Location: Remote USA - This role can be performed anywhere in the United States. 

The Role

GoPro is seeking a highly motivated, experienced sales director to manage and grow our North American Specialty business. This position will focus on expanding our existing “Specialty Core” retailers in North America, comprised of small to midsize outdoor accounts totaling over 300 individual retailers. The ideal candidate will have a profound passion for outdoor activities, a deep understanding of seasonal retail environments, and a proven track record of success in sales leadership within the outdoor and action sports industry. Primary responsibilities include maximizing our presence with our current retailers while actively identifying new customers and potential rep groups to drive our North American expansion in ski, surf, bike, motor and power sports, marine, camping, hunt & fish, and related sectors. The ideal candidate will love partnering with internal stakeholders in a collaborative, creative, fast-paced environment to overachieve sales goals and targets. 

What You Will Do

• Manage a team of existing sales representatives and their corresponding accounts covering GoPro’s North American Specialty Core Business.
• Partner with Channel, Lifestyle, and Resort marketing teams to help achieve collaborative goals around customer engagement and acquisition, brand impressions, and awareness.
• Drive revenue growth through effective market penetration, account management, and partnership development in the core and motorsport verticals.
• Identify and target key accounts that fit the GoPro brand and targeted consumer segments.
• Achieve the company’s growth plans in terms of door count, revenue, and profitability.
• Leverage knowledge of season retail cycles to optimize peak-season selling.
• Lead, mentor, and inspire a high-performing sales team fostering a culture of accountability and innovation.
• Track industry trends, competitive insights and market dynamics in the outdoor sector.
• Expect to travel frequently during the initial phase of this role.

 

Skills We’re Excited About

• 10+ years of experience in outdoor sales management, with a proven track record of success in the outdoor and action sports industry.
• Experience building and leading high-performing sales teams.
• A thorough understanding of the GoPro brand and our target consumer.
• Strong understanding of seasonal retail environments in North America.
• Ability to effect substantial positive change in a short timescale.
• Excellent communication, presentation, and interpersonal skills.
• A data driven approach to decision making and problem solving 

 

Bonus Points For

• College degree 
• Familiarity with motorsport, powersport, and marine industries.

Why Work With Us?

Create your own destiny. GoPro enables you and trusts you to get your own job done, because we believe that autonomy in role brings out the best in our employees.

Live your best life. We’ve adopted remote and flexible work arrangements to support work at GoPro alongside our commitment to supporting employee wellbeing, belonging and connection with one another.

Work with leading edge technologies. We encourage employees to cultivate and use the latest and greatest technology, to provide the best solutions to serve our customers. We celebrate creative solutions that bring innovation to GoPro technology.

 

GoPro Highlights

• Get your very own GoPro camera + gear
• Medical, dental, and vision insurance – premiums are 100% paid for employees, 90% paid for dependents
• Life insurance and disability benefits
• Generous time off policy
• 12 weeks of paid parental leave for new parents
• Pre-tax and Roth 401(k) options
• Discounted employee stock purchase plan (ESPP)
• Live Healthy monthly wellness reimbursement
• Innovative remote-friendly wellness classes and events
• Flexible work arrangements
• Professional + personal development opportunities, i.e., LinkedIn Learning, technology training, certifications, Peer-to-Peer learning, conferences, and more
• Opportunities to get involved in the causes that you care about (annual camera donation + volunteer events)

We strive for the day that no group can be described as underrepresented at GoPro – whether as part of our brand or in our workforce. We are committed to providing a more inclusive, representative, equal, just, and happy world. GoPro is proud to be an Equal Opportunity Employer.

The pay range for this role is between $150,238 - $208,250. Actu