Analyst Sr, Digital Customer Analytics

GPC Technology 

Company Background:

Genuine Parts Company (“GPC” or the “Company”), founded in 1928 and based in Atlanta, Georgia, is a leading distributor of automotive and industrial replacement parts and value-added services. The Company operates a global portfolio of businesses with more than 10,000 locations across the world. GPC has approximately 50,000 global employees. The Company has operations in the United States, Canada, Mexico, Australia, New Zealand, Indonesia, Singapore, France, the U.K., Germany, Poland, the Netherlands, Belgium, Spain and China.

Position Purpose:

Seeking world-class talent to join the world’s leading distributor of automotive and industrial replacement parts and value-added services operating 5,500+ locations and servicing more than 20,000 locations in the U.S and Canada. Specifically, this role will function as the Sr Analyst, Digital & eCommerce, responsible or analyzing our digital data for actionable insights to optimize our digital experiences, digital product and customer adoption. The candidate must possess high level of problem-solving skills and be comfortable to identify trends and patterns in the data using quantitative, qualitative, and data analysis skills. Experience in an omni-channel retail environment, working with cross-functional partners is a plus. You will be part of a fast-paced team and environment, that is leading the digital transformation for a 100+ year old brand in the Automotive Retail space.

Responsibilities

·       In this position, you will work closely with a team of digital analysts and managers, to capture, review and analyze web analytics, site usage, performance, customer behavior and related metrics. You will identify opportunities for improvement in business outcomes (add to cart, conversion, revenue, digital tools adoption, feature benefits, etc.).

·       Responsible to deliver reports and insights, conduct ongoing analysis and support strategic and business reviews, with various stakeholders.

·       Establish measurement frameworks for new features, or customer segments. Work with the analytics, or with site operations, tech/engineering. to develop and implement data capture, tagging needs.

·       Help develop reports that assess the site/features performance and help the stakeholders in making strategic decisions.

·       Help generate and test ideas and help with the co-ordination & implementation of A/B tests on the website, working with different teams (Merchandising, Product, UX, Marketing, Operations, etc.)

·       Assist teams understand trends, and ensure relevant and consistent KPIs are reported across the functions, while ensuring the integrity and accuracy of data, via continued monitoring and assessment of platform tags & tracking

·       Help manage analytics implementation projects by building timelines, communicating the updates to partners and ensuring timely delivery.

·       Other duties as assigned.

Location:

·       GPC has two work locations to choose from, Duluth or Atlanta office.

·       We offer a Flexible Work Policy that permits eligible employees to work a hybrid remote schedule.

Desired Qualifications & Experiences:

·       Bachelor's degree in marketing, statistics, economics or quantitative discipline, or equivalent experience

·       2 (4+ preferred) years’ experience in online/ecommerce analytics

·       Experience with web analytics tools like Adobe Analytics and/or Google Analytics

·       Experience with A/B testing tools (Adobe Test/Target) Optimizely

·       Fluency in SQL, Python, or scripting languages to d drive analysis with large data sets.

·       Knowledge of statistics, experience of using statistical methods to analyze data.

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