Manager, Multicultural (New Client)

Company Description

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention; to care more about our clients’ brands; and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights; content and creative production; communications and strategy; finance and marketing; and sociology, psychology, and other liberal arts disciplines.

Job Description

Overview:

We are looking for a motivated and goal-oriented Manager to join our Multicultural team. In this role you will use your expertise to develop Multicultural strategies, integrated plans, and measurement frameworks in collaboration with other practices within the agency. You will work closely with clients and internal/external partners. The ideal candidate will bring forth a strong point of view and a passion to leverage unique insights and strategies to help our clients speak more effectively to multicultural consumers.

Top Attributes/Competencies:

· Responsible for multicultural strategy/planning and oversight of activation across media platforms (video, digital, radio, etc.)

· Primary lead for day-to-day planning and client communication.

· Partnership with other disciplines (analytics, social, search, etc.) to assist in development of integrated, strategic products

· Build strong relationships with cross-functional internal, external teams and clients

· Collaborates with creative agencies to ensure that media and creative insights are synergistic

· Provide proactive/requested POV’s, ad hoc recommendations, creative problem solving

· Experience and understanding of the Hispanic marketplace

Role Objectives:

· Responsible for multicultural strategy/planning and oversight of activation across media platforms (video, digital, radio, etc.)

· Primary lead for day-to-day planning and client communication.

· Partnership with other disciplines (analytics, social, search, etc.) to assist in development of integrated, strategic products

· Build strong relationships with cross-functional internal, external teams and clients

· Collaborates with creative agencies to ensure that media and creative insights are synergistic

· Provide proactive/requested POV’s, ad hoc recommendations, creative problem solving

· Experience and understanding of the Hispanic marketplace

• Learns and understands all phases of the clients’ marketing objectives and provides media recommendations to deliver against these objectives

• Understands all proprietary research tools/processes and applies learning during communication planning

• Develops collaborative working relationship with all implementation teams, ensuring they fully understand brand communication objectives/strategies

· Trains and develops Associate(s), including:

o Effective level of delegation

o Managing group dynamics/relationships between Associate(s)

o Establishes and demonstrates strong leadership skills

o Evaluates performance of Associate(s) via PMP process, including assisting in the establishment of the cascading goals

o Checks work of Associate(s) to ensure accuracy

o Identifies opportunities for Associate(s) career development

Qualifications

• A minimum of 3 years of digital media planning experience
• Excellent written and verbal communication skills
• Ability to prioritize and organize projects for self and Associate(s)
• Excellent understanding of media fundamentals
• Demonstrates ability in training and leadership capability
• Provides an energy level that brings new and exciting ideas to the planning function