Marketing Manager (Crypto/Blockchain Industry - WFH)

About Penbrothers

Penbrothers is an HR & remote talent management partner and one of the fastest growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes.

About the Client

Our client is a fast-growing, user-centric fintech startup on a mission to revolutionize how businesses manage crypto payments and financial workflows. Built by a team of entrepreneurs and technologists, their platform empowers businesses to accept digital currency in a seamless, secure, and scalable way. With innovation and customer experience at the core of their strategy, they are looking to expand their team and take their brand presence to the next level.

About the Role

We’re looking for a Marketing Manager with a strong grasp of digital marketing, brand storytelling, and audience engagement within the crypto or fintech industry. You’ll play a vital role in driving awareness, generating leads, and building trust in the brand through creative campaigns and data-driven execution. This is for an Individual Contributor role with no leadership responsibilities, ideal for a self-starter who thrives in a fast-paced startup environment, enjoys wearing multiple hats, and loves blending creativity with analytics to make an impact.

The ideal candidate has hands-on experience in the crypto or blockchain industry (beyond personal exposure) and understands how to communicate effectively with this audience. Experience working in a startup environment is highly preferred, as this role requires adaptability, initiative, and comfort with dynamic priorities.

Work hours: 8:00 am - 5:00 pm Dubai Time (12:00 pm to 9:00 pm PH time)

Work set-up: Remote

What you’ll do

Marketing Strategy & Execution

• Develop and execute user-centric marketing strategies that align with business objectives and growth targets.

• Conduct market research to identify customer needs, industry trends, and competitive opportunities.

• Collaborate with cross-functional teams (sales, product, customer service) to build cohesive, high-impact campaigns.

• Leverage data to track marketing performance, refine tactics, and optimize ROI.

• Drive innovation by implementing cost-effective marketing initiatives that support startup scalability.

Brand Awareness & Content Development

• Lead brand identity development and ensure consistent, engaging messaging across all channels.

• Design and manage multi-format content strategies: blogs, videos, social media, and email campaigns.

• Apply strong visual storytelling to craft impactful creative materials that resonate with target audiences.

• Oversee website content, UX optimization, and SEO alignment with marketing goals.

• Explore emerging content formats and media channels to expand reach and engagement.

Digital Presence & Outreach

• Represent the brand through webinars, industry workshops, and virtual events to expand visibility.

• Develop professional presentation materials aligned with brand tone and objectives.

• Manage digital marketing campaigns (SEO, PPC, social media, email) for lead generation and engagement.

• Integrate digital and offline marketing initiatives to build a strong, consistent brand presence.

Requirements

What You Bring

• Minimum of 5+ years experience in marketing, ideally in fintech, crypto, blockchain, payment solutions, or startup environments.

• Strong understanding of digital marketing tools and analytics (Google Ads, Meta, SEO, HubSpot, etc.).

• Excellent content creation and copywriting skills — able to communicate technical topics clearly and creatively.

• Commitment and Stability – You value long-term growth and are not someone who jumps from one role to another. You’re looking to invest your time and talent in a company where you can grow and thrive for the long haul.

• Creative Mindset – You have a knack for storytelling and can develop engaging content across formats—whether it’s for blogs, videos, presentations, or social media.

• Leadership Potential – You’re not just a doer; you’re someone who can step up when needed. This role requires collaboration and the ability to manage people and projects, so leadership skills are a must.

Don't meet every single requirement? At Penbrothers we are committed to building a diverse, inclusive, and authenti