Sr. Director of Americas Digital & Demand Marketing

At JFrog, we’re reinventing DevOps to help the world’s greatest companies innovate -- and we want you along for the ride. This is a special place with a unique combination of brilliance, spirit and just all-around great people. Here, if you’re willing to do more, your career can take off. And since software plays a central role in everyone’s lives, you’ll be part of an important mission. Thousands of customers, including the majority of the Fortune 100, trust JFrog to manage, accelerate, and secure their software delivery from code to production -- a concept we call “liquid software.” Wouldn't it be amazing if you could join us in our journey?

We are looking for a Sr. Director of Americas Digital & Demand Marketing to join our marketing team. 

The leader will oversee America's digital and demand function, with a primary focus on growing awareness and demand through scalable online/web marketing, paid media, campaigns, and demand.  This senior director will lead a team of talented digital and demand marketers as well as partner closely with field marketing, marketing ops, sales, and product marketing  professionals to contribute to the pipeline/revenue growth efforts.  You will own all website and online strategy, paid media channels, digital campaign performance, SEO, campaign strategy, orchestration, and execution - ensuring success throughout the funnel. 

As a Sr. Director of Americas Digital & Demand Marketing in JFrog you will... 

• Strategize, plan, execute, manage, and optimize end-to-end digital marketing programs. 
• Lead recommendations and implementation of new and modern digital marketing opportunities, capabilities, and tactics.
• Create and build the website strategy and performance aligned to content and intent modeling.
• Manage the continuous optimization of digital marketing performance leveraging data analytics and A/B performance testing. 
• Collaborate with Sales, Sales Development, and Marketing to build programs that support our pipeline and revenue targets.
• Own the return-on-investment targets for all digital channels, including: paid search, social, retargeting and display. 
• Build global campaigns aligned to business objectives and priorities - packaging up for regional execution. 
• Advise and manage campaign timelines and marketing budgets for digital efforts and assets.
• Monitor, explore and advise on improvements to the digital ecosystem, including the website, through SEO, SEM and SEO.
• Monitoring and interpreting digital analytics, and optimizing the website for SEO.
• Lead digital content review and recommendations to improve conversions.
• Partner with Marketing Operations to streamline, automate and measure all digital marketing programs.
• Lead a talented team of digital marketers and help them continue to grow and thrive as professionals.

To be a Sr. Director of Americas Digital & Demand Marketing in JFrog you need...

• Experience in the SaaS/technology industry. 
• Proficiency in digital marketing, CRM and marketing automation tools, Eloqua, Salesforce and WordPress preferred.
• Proficiency with analytics tools such as Google Analytics, Amplitude, LinkedIn Ads, etc.
• Knowledgeable with digital ad tools such as Brightedge, SEM Rush, Lucky Orange, Ahrefs, Moz, Spyfu, Screaming Frog, Keyword planner, etc.
• Knowledge with Martech tools such as Google Analytics, Salesforce, and Marketo.
• Excellent understanding of digital practices such as SEO, SEM, SMO, and PPC.
• Experience in planning and executing campaigns for regional teams, campaign teams, and partner teams. 
• Experience running B2B successful, ROI driven lead generation campaigns.
• Experience performing conversion rate optimization across digital assets.
• Experience managing third-party vendors including agencies and contractors. 
• Must possess the aptitude and interest to thrive in a fast-paced, results-oriented growth business.
• Exhibits a passion for digital innovation, creativity, and performance.
• 10+ years of B2B digital marketing experience.
• 5+ years of leading teams and marketing functions, ideally with a global scope.
• Strategic mindset of how to evolve JFrog.com to be a compelling acquisition and engagement platform for customers, prospects, influencers, and the developer community.

WHAT JFROG CAN OFFER…

• At JFrog, base salary is only one component of our compensation package.
• This position has a base salary range between $200,000 to $240,000.  Base salary will be based on your skills, qualifications, experience and location.
• This position also includes an equity package of restricted stock units (RSU).  In addition, JFrog employees are eligib