VP, Programmatic Yield

The Daily Beast delivers award-winning original reporting and sharp opinions from big personalities in the arenas of politics, pop-culture, world news, and more. Fiercely independent and armed with irreverent intelligence, we’ve recently launched Obsessed, a trusted source to feed your entertainment obsession. 

Job Description

The Daily Beast is seeking a results-driven VP of Programmatic Yield to lead and grow our programmatic business, one of our most important and fastest-growing revenue streams.

The ideal candidate combines deep programmatic expertise with superb analytical skills and a love for data-driven decision-making. We need someone who is energized by ambitious revenue targets, acts as a proactive problem solver, and thrives in a hands-on role. This is a working VP position, you'll toggle seamlessly between communicating big-picture strategy to executives, collaborating across functions, and rolling up your sleeves to build models and optimize campaigns alongside your team of analysts.

This person will report to the EVP of Strategy & Business Operations and will manage a team of two analysts. You'll be joining a small but mighty team laser-focused on achieving aggressive revenue and performance goals while maintaining The Daily Beast's premium publisher standards.

Responsibilities include, but are not limited to:

Strategic Leadership & Revenue Growth

• Develop and execute a comprehensive programmatic advertising strategy that aligns with the company's overall revenue objectives, driving measurable growth in programmatic yield and identifying new revenue opportunities across emerging formats and channels.
• Own programmatic revenue forecasting and performance against targets, directly analyzing data and building models to inform strategic recommendations to the EVP and executive team on market trends, competitive positioning, and growth initiatives.
• Design, implement, and continuously optimize the pricing strategy for open auction inventory, specifically within unified pricing rules, conducting hands-on analysis to maximize yield while maintaining advertiser demand and a premium user experience that protects The Daily Beast's brand integrity.
• Balance aggressive revenue optimization with maintaining a best-in-class site experience, ensuring programmatic strategies enhance rather than detract from our editorial mission and reader engagement, thinking holistically about long-term audience retention alongside short-term yield gains.

Partner & Stakeholder Management

• Cultivate and manage strategic programmatic partner relationships (SSPs, DSPs, exchanges), personally driving negotiations, troubleshooting technical issues, and keeping key initiatives on track for mutual success.
• Identify and develop programmatic direct partnerships through direct analysis of performance data, collaborating closely with sales and marketing leadership to leverage new opportunities and expand revenue streams.
• Work cross-functionally with Product, Editorial, and AdOps to ensure programmatic implementations align with our premium publisher positioning, advocating for ad experiences that command higher CPMs while respecting audience expectations.

Analytics & Performance Optimization (Hands-On)

• Personally conduct deep-dive analyses using advanced Excel, SQL, and analytics platforms to track KPIs, identify optimization opportunities, and design/implement A/B tests and experimental strategies to enhance ad performance and increase overall yield.
• Directly monitor ad inventory levels and user experience metrics, building reports and dashboards that track both revenue performance and site quality indicators (page load times, viewability, ad density) to develop data-driven strategies that optimize for sustainable, premium revenue growth.
• Create executive-level reports and presentations, conducting the underlying analysis yourself while leveraging your team for support on data collection and validation.

Team Leadership & Collaboration

• Lead and mentor a lean team of two analysts, working alongside them on complex analyses while providing guidance, support, and development opportunities to achieve individual and team goals.
• Model a hands-on, results-driven approach that balances strategic thinking with tactical execution—you'll be in the trenches building models, analyzing data, and solving problems daily alongside your team.
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