Principal, GTM Operations Analyst

Principal GTM Operations Analyst - Marketing Analysis and Insights

Looking for an innovative, high-growth, multi-award-winning company in one of the hottest segments of the security market?  Look no further than Veracode! 

Veracode is a global leader in Application Risk Management for the AI era. Powered by trillions of lines of code scans and a proprietary AI-generated remediation engine, the Veracode platform is trusted by organizations worldwide to build and maintain secure software from code creation to cloud deployment.

Learn more at www.veracode.com, on the Veracode blog, and on LinkedIn and Twitter. 

We are seeking a highly analytical and detail-oriented Principal GTM Operations Analyst to join our team. This role will be pivotal in driving data-driven insights and providing strategic recommendations to optimize our marketing efforts. The ideal candidate will be responsible for generating comprehensive marketing analyses, preparing executive-level presentations, and collaborating with various teams to enhance marketing strategies and processes.

What you'll be responsible for:

• Drive Insight Generation: Develop and present weekly, monthly, and quarterly insights to support pipeline reviews, marketing campaign evaluations, and leadership meetings.
• Executive Reporting: Prepare high-quality PPT decks for Board, QBR, executive, and leadership report-outs, highlighting key drivers, insights, and contextual market information.
• Feedback and Guidance: Provide feedback to the Business Intelligence (BI) team on analytics reporting requirements and collaborate on resolving process-related issues with GTM and Marketing Ops.
• Marketing Performance Analysis: Create and maintain marketing key performance indicators (KPIs) and ROI models to assess the effectiveness of marketing campaigns and initiatives.
• Annual Planning Support: Contribute to annual pipeline and marketing planning by providing insights on marketing channels, campaign effectiveness, and attribution.
• Market Analysis: Direct and execute annual Total Addressable Market (TAM) exercises, leveraging various methodologies and third-party data to validate market size and ICP criteria.

Required Skills:

• Proven experience in marketing analytics, GTM operations, or a related field with a focus on data-driven insights and reporting.
• Proficiency in analytics tools (e.g., Looker, Tableau, Power BI), advanced Excel skills, and experience with marketing automation platforms.
• Exceptional ability to prepare and present executive-level reports and presentations with a clear, compelling narrative.

What we offer you: 

• Outstanding Medical, Dental, and Vision Coverage to meet all your healthcare needs. 
• Wellness benefits to help you focus on what’s most important.
• “Take What You Need” time off policy.
•  Extensive development and training offerings to help you grow your career at Veracode.
• Generous 401k match to help save for your future.
• Amazing community of professionals who take pride in what we do every day.

Compensation Transparency

In accordance with U.S. pay transparency laws, Veracode provides compensation transparency for roles based in the United States. Click here to view our compensation ranges by grade. Please note, specific compensation may be influenced by various factors including candidate