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Manager, Franchise Management & Marketing

Warner Bros. Discovery
CA Burbank Bldg. 700, Second Century, Tower 1, United Statesfull_timeVerifiedPosted 25 Oct 2024
💰 $154,310/yr($83,090/yr – $154,310/yr)

About the role

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role...

Warner Bros. Discovery Consumer Products Inc. seeks a Manager, Franchise Management and Marketing for the WBDGCP Global Franchise Management and Marketing department. Under direction of the Director, Global Franchise Management and Marketing, the Manager is responsible for supporting WBDGCP’s Harry Potter and Live Action Theatrical franchises on WBD’s Global Themed Entertainment initiatives and experiences. Other properties and projects may also be assigned. Role includes the management of the licensee relationship with our third party partners and the review of all marketing, promotional and brand submissions. The Manager will also need to establish and manage relationships with the Global Themed Entertainment category management team to work seamlessly across projects.  This also includes coordination with all other necessary internal WBD departments and divisions (category, retail, sales, creative, finance, international, franchise development, etc.) to facilitate execution of all projects and materials in a professional and timely manner.

Your Role Accountabilities...

  • Manages brand strategy and marketing approval for experience projects including but not limited to: Harry Potter: Magic at Play, Harry Potter: A Forbidden Forest Experience, and Harry Potter: A Yule Ball Celebration

  • Managing projects and relationships with third party experience licensees, including managing weekly calls, leading review on marketing plans and strategies, and project managing marketing submissions as needed

  • Supports the Director, Global Franchise Management and Marketing by executing marketing materials against strategic direction

  • Develops and maintains relationships with stakeholders and relevant internal and external constituents to establish a reliable and timely flow of information and submission materials, particularly WBD teams such as the Global Themed Entertainment, Category, Retail, Creative, Finance, Legal, and Warner Bros. Discovery international offices

  • Directly supports third party licensees enabling them to properly develop all marketing and promotional materials adhering to the Brand Guidelines of the respective Harry Potter and Live Action theatrical brand

  • Support the development of department franchise needs including creating and updating reference materials and communication tools for internal and external stakeholders

Qualifications & Experience...

  • Experience managing projects and leading conversations with external stakeholders to drive business goals

  • Four-year college degree required. Coursework emphasis in business/marketing strongly preferred

  • 5+ years work experience in a related field, themed entertainment a plus

  • Strong communication skills with internal colleagues and third party partners

  • Strong proficiency in Microsoft Word, Excel, PowerPoint and presentation software programs required

  • Clear understanding and demonstrated working application of marketing principles required

  • Sensitivity and consideration of global cultural nuances

  • Strong writing and grammar skills and ability to clearly articulate point of view

  • Strong understanding of licensing preferred

  • Proficient organizations skills and ability to self-manage and prioritize

  • Must have the ability to communicate effectively and tactfully with persons on all levels and cultures, in-person and virtually

  • Must have the ability to pay close attention to detail and understand written and oral instructions

  • Strong project management skills as well as task prioritization

  • Some travel is required

  • Strong knowledge of the Harry Potter brand

  • Multiple language proficiency a plus

How We Get Things Done…

This last bit is pro

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Company

Warner Bros. Discovery

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