Lead Marketing Manager, Marketing Governance & Enablement
AT&TAbout the role
Job Description:
Join AT&T and reimagine the communications and technologies that connect the world. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future-you’ll create it.
About AT&T
At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives, and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.
About the Marketing & Growth Organization
The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity, and inspiration in everything we do.
About this role
To win in the connected world, AT&T needs best-in-class marketing. This means we need marketing expertise engrained in our operations equipped with leading edge capabilities, tools, and methodologies.
In this highly visible role, you will support our Marketing connection framework and governance, enabling AT&T’s way of Marketing. You are a cross-functional marketing expert who leverages data to drive progress across stakeholders, mitigates risks before they emerge and are a go-to for solving the most challenging problems. You thrive on driving clarity, cohesion, and consistency by developing new systems, processes, and thinking to effectively enable our marketing machine.
Responsible for cross-functional management of Marketing Governance forums, driving strategic alignment and efficiency across AT&T’s portfolio. Facilitates agenda planning for intake and campaign management forums for all relevant stakeholders across Product and Brand Marketing.
The ideal candidate would be considered a Marketing expert and have experience in driving change in a large organization. They should be grounded in strategic campaign management, continuous improvement, and process optimization with expert project management skills
Key Responsibilities
- Enablement of AT&T way of Marketing:
- Enable AT&T’s way of Marketing through collaboration across the Marketing & Growth Organization and partner organizations to ensure successful execution of the strategic vision.
- Support marketing stakeholders to reach goals, mitigate risk and remove roadblocks, documenting all key information so improved process can be replicated.
- Responsible for campaign management team capacity planning and codifying campaign management processes.
- Oversight and discipline for governance
- Drive rigor around AT&T’s way of Working for planned and ad-hoc programs and consistently seek ways to create efficiencies.
- Keen attention to detail for timelines to ensure clear communication at the working and executive level to assist in clear and timely decision-making for each campaign milestone.
- Conduct retrospectives and other working sessions with all levels of leadership.
- Strategic coordination to ensure optimized execution
- Ensure every marketing execution is optimized at launch and continue to find efficiencies while it remains in market.
- Cross-analyze multiple layers of planning from strategic annual planning to channel and messaging-specific plans.
- Project management
- Utilize working knowledge of Adobe Workfront or similar workflow management tool.
- Manage the record keeping, alerts & variances, and timelines of the campaign to ensure our marketing records remain up to date with the latest strategies and documentation.
Qualifications
- Comfortable working in ambiguous environments with an ability to create structure and process, building something from nothing.
- Ability to work autonomously and to take initiative, managing multiple large-scale projects at a time.
- Executive presence to inspire confidence with internal and external constituents.
- Collaborative and willing to roll up their sleeves with the team and get close to the details.
- Experience managing multi-faceted go-to-market campaign processes requiring strong organizationa
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