Manager, Social Marketing & Strategy

Job Description:

As Manager, Social Marketing & Strategy, you will report to the Senior Strategist and play a key role in shaping and executing social-first strategies for Dentsu Creative brands. You will translate brand and business objectives into culturally relevant social plans, guide content development across platforms, and drive meaningful engagement and measurable performance outcomes.

You will act as a connector across Strategy, Creative, Media, and Insights teams to ensure social is fully integrated throughout the consumer journey. This role requires both hands-on execution and strategic thinking, with the ability to turn cultural and performance insights into impactful social work.

Candidates must be based in the New York City area. This is a hybrid role with three in-office days per week.

Responsibilities

Social Strategy & Execution

• Develop and execute social strategies aligned to brand positioning, business objectives, and enterprise media initiatives

• Own the social content calendar, publishing, and community management across platforms

• Contribute to the development of platform-native content, including writing, editing, or capturing social-first content as needed

• Identify real-time engagement and response opportunities, exercising strong judgment around escalation and brand safety

• Optimize content by platform and audience, balancing cultural relevance with performance impact

• Partner with Influencer, Paid Social, Creative, and Content teams to drive integrated, cross-channel execution

Insights, Performance & Optimization

• Own and analyze social performance KPIs, translating data into actionable insights and optimization recommendations

• Leverage social listening tools (e.g., Sprinklr, Sysomos) and platform analytics to inform strategy and creative direction

• Contribute research, competitive analysis, and cultural insights to briefs and campaign planning

• Support reporting across organic and paid initiatives, clearly articulating results and impact

• Identify and implement test-and-learn opportunities to continuously evolve the brand’s social presence

Cross-Functional Partnership

• Partner with Account, Creative, Media, and Strategy teams to embed social thinking into broader enterprise campaigns

• Translate data and cultural insights into actionable creative and media recommendations

• Contribute strategic POVs that elevate social’s role within the overall marketing ecosystem

Qualifications

• Bachelor’s degree and 3–5 years of experience in social marketing, digital strategy, or related field (agency experience preferred)

• Experience working within enterprise media or large-scale brand environments

• Demonstrated experience growing and managing brand social channels

• Strong understanding of platform nuances (Instagram, TikTok, X, LinkedIn, etc.)

• Proven ability to analyze social performance metrics and optimize against KPIs

• Experience using social listening and reporting tools

• Strong creative instincts with experience writing and/or capturing social content

• Comfortable presenting ideas and POVs to internal teams and clients

• Familiarity with Adobe Creative Suite and content creation tools

• Passion for culture, emerging trends, and the evolving social landscape

Additional Information

The annual salary range for this position is $62,500-$80,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the “Apply” button at the top of this job posting