Sr. Director, Global Creative

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

At Coach Creative Studio, we believe in the power of storytelling. Sometimes our stories come from global culture. Sometimes from the passions of our communities. But they always romanticize the products we create. We are looking for a Senior Director of Creative who will lead the vision of Coach campaigns and inspire teams towards best in class creative across a broad spectrum of channels and formats, from TVCs to Youtube pre-roll to DOOH.

 

The successful individual will leverage their proficiency in Creative Studio to:

 

• Lead Creative Vision: Develop big picture frameworks and write through the line conceptual creative. Direct, edit and approve art and copy across all touchpoints
• Drive Creative Process: Guardrail best practice execution across all written communication and oversee the creative process of campaigns from inception to execution. Ensure projects stay within the allocated resources and timelines.
• Lead and inspire: Energize and enable creatives, fostering a supportive and collaborative environment where team members push boundaries for best practice work.
• Creative Communication: Effectively communicate Creative Studio’s creative vision, strategy, and direction to cross functional teams and external partners. 

 

 

The accomplished individual will possess...

 

• Proven Experience: A minimum of 15+ years of experience in a Senior creative role within an advertising agency, with significant experience as a Senior Art Director, Associate Creative Director or Creative Director.
• Exceptional Portfolio: A portfolio that clearly demonstrates a track record of generating groundbreaking conceptual ideas in fashion, luxury or beauty, delivering visually stunning and effective campaigns across various media (including digital, social, and traditional).
• Conceptual Strength: A strong understanding of strategic thinking and the ability to translate complex briefs into compelling and innovative creative solutions.
• Agenda setting creative vision: set the creative gold standard with exceptional quality control, in-depth understanding of evolving channels, formats, trends and culture and industry leading creative connections.
• Communication & Presentation Skills: Excellent written and verbal communication skills, with the ability to articulate creative ideas clearly and persuasively to both internal teams and clients.
• Passion for Creativity: A genuine passion for creativity and a drive to push boundaries and deliver exceptional work. 

 

Our Competencies for All Employees

 

• Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; get