Sr. Account Executive, Digital Media

Company Description

RRD is a leading global provider of marketing, packaging, print, and supply chain solutions that elevate engagement across the complete customer journey. The company offers the industry’s most trusted portfolio of creative execution and world-wide business process consulting, with services designed to lower environmental impact. With 22,000 clients, including 93% of the Fortune 100, and 32,000 employees across 28 countries, RRD brings the expertise, execution, and scale designed to transform customer touchpoints into meaningful moments of impact.

Job Description

JOB SUMMARY

The Sr. Account Executive is the principal representative of Vericast responsible for understanding and representing the Digital products, services, and solutions it provides to clients. The Sr. Account Executive recognize revenue opportunities and turn leads into long-lasting partnerships. A Sr. Account Executive is responsible for promoting sales in creative and effective ways through a sophisticated consultative process with clients. The position requires Digital product knowledge, an understanding of industry trends, and ability to develop strategic plans with a high level of planning and foresight to maximize sales and revenue from existing clients as well as new clients and prospects. In the position you will act as a subject matter expert and mentor to less experienced sellers.

KEY DUTIES/RESPONSIBILITIES

• Establishing a strategic and sophisticated consultative process which engages new and existing clients regarding the promotion and marketing of Company products, services and solutions and capturing all revenue opportunities, expanding knowledge base of client business/objectives and requirements, building meaningful value-added relationships by: Building strong partnerships and sales strategies with existing and new clients through developing a deep understanding of their businesses and marketing/advertising initiatives; Extensive knowledge of all Print products and solutions and how they can provide value to a client’s operations. Engage other Vericast product sales experts to propose optimum customer solutions. Effectively communicate how best to promote Company products and services to best fit a client or prospective client's needs (Travel may be necessary)
• Maintain and grow customer accounts by: Providing valued, comprehensive and strategic account management; Ensuring tactical and flawless implementation of products, services, and solutions; Researching, tailoring, and teaching commercial insights to clients; and Remaining point of contact to ensure client’s concerns are addressed
• Exceed revenue goals and be pro-active in driving revenue. Prospect / new business development to maintain pipelines and increase revenue opportunities

Qualifications

EDUCATION

• High School Diploma or GED (Required)
• Bachelor's Degree (Required)
• In lieu of the above education requirements, a combination of experience and education will be considered.

EXPERIENCE

• 5 - 7 years 7+ years in a quota carrying sales role; demonstrated consistent success over performance. Will consider applicable Vericast Account Management experience (Required)
• 5 - 7 years 5+ years of experience selling digital media client solutions (IAB or any others) in the Programmatic Digital Media space o Selling programmatic vs. platforms for specific publishers (Required)

KNOWLEDGE/SKILLS/ABILITIES

• Ability to educate and influence stakeholders/audiences resulting in closed/won business.
• Ability to handle more complex/strategic accounts; typically interacting with client/prospects higher level executives
• Ability to manage multiple clients while seeking new opportunities
• Demonstrates leadership qualities.
• Effective use of data and insights as a solution selling tool.
• Excellent written and oral communication skills.
• Exercises independent judgment in methods, techniques and evaluation criteria for obtaining results
• Knowledge of the Digital MarTech Ecosystem.
• Proficiency in Microsoft Office and CRM software, with aptitude to learn system

EQUIPMENT/SOFTWARE UTILIZED

• Microsoft office; Word, Excel, Powerpoint, Outlook
• Internal systems: sales forecasting, order tracking, contracts, etc
• Videoconferencing

COMMUNICATION AND CONTACTS

• Communication with clients and internal co-workers – all levels of management, business leadership, customers, suppliers and other internal/external entities as required.

DECISION MAKING

• Ability to make recommendations and bring out-of-box recommendations to clients and areas that support sales (ie: targeting, marketing and pricing).
• Requires broad conceptual judgment and ability to deal with complex factors.

OTHER