Director, Product Marketing - Indirect

About Culligan QuenchCulligan Quench’s purpose is to impact people’s lives and improve the earth by helping to eliminate the 500 million plastic bottles consumed each year.  We play a front-line role in the battle against single-use plastic water bottles by delivering on-demand filtered water solutions to more than 120,000 healthy and environmentally conscious customers across North America. Our bottle-free water coolers, ice machines, sparkling water dispensers and coffee brewers purify the existing water supply, providing an endless supply of clean water and water-based beverages for a fixed monthly fee, typically under a long term bundled service and rental subscription agreement.  Culligan Quench has grown from a small regional company to an international leader that had a successful NYSE public offering in 2016 and is now a strategic company owned by private equity backed Culligan.  Headquartered in King of Prussia, PA, Quench has more than 1,600 team members operating out of more than 90 locations across North America and Puerto Rico. For more information visit https://quench.culligan.com/
About CulliganFounded by Emmett Culligan in 1936, Culligan is a world leader in delivering superior water solutions that will make a real difference in improving the health and wellness of consumers. The company offers some of the most technologically advanced, state-of-the-art water filtration and treatment products. These products include water softeners, drinking water systems, whole-house systems and solution for businesses. Culligan's network of franchise dealers is the largest in the world, with over 900 dealers in 90 countries. Many of Culligan dealers have valuable equity in their local communities as multigenerational family owners of their franchises. For more information visit www.culligan.com. 
Values: 5CsCulligan as OneCustomers come firstCommitment to InnovationCourage to do what's rightConsistently deliver exceptional results
Position Overview
The Product Marketing Director at Culligan Quench will lead the discovery of new market opportunities, define product strategies, and drive go-to-market execution to ensure our Indirect division sustains leadership in dealer channels. This role serves as the connective tissue between Product, Sales, Marketing, and Operations, ensuring our Indirect product portfolio is not only competitive but also differentiated by a clear value proposition, compelling positioning, and measurable business outcomes. The Director will champion the voice of the dealer, translating market insights into strategy and ensuring alignment across stakeholders to enable adoption and growth.
Responsibilities
Product Strategy and Project Management - Refine product positioning and value propositions grounded in customer and dealer insights. - Lead development of business cases that quantify new product opportunity (TAM, ROI, adoption forecasts) & inform portfolio decisions - Shape the product roadmap through market and dealer feedback, competitive analysis, and voice-of-customer inputs. - Define clear, strategic go-to-market frameworks for new and existing products that drive both differentiation and adoption. - Partner with Category Management to track performance post-launch and iterate based on results.
Channel Enablement and Sales Support - Partner with Marketing to create marketing assets, sales tools, and training materials to enable internal and dealer sales teams. - Ensure dealers are strategically enabled with compelling messaging, sales narratives, and training—not just tools. - Develop channel-specific programs that improve partner engagement, dealer confidence, and sell-through. - Build two-way feedback loops with dealers, ensuring their voice informs product refinement and GTM priorities. - Champion dealer and customer success stories as proof points for growth. Market Insights and Analytics - Own the market intelligence function for Indirect: competitive tracking, pricing analysis, and emerging trends. - Leverage IoT and usage data to identify upsell, cross-sell, and retention opportunities for indirect products. - Translate insights into actionable recommendations for roadmap prioritization, pricing, and GTM pivots.
Cross-Functional Collaboration - Serve as Indirect’s voice of the customer in product development, product quality, IoT, and support. - Act as the integrator across teams, ensuring Indirect priorities are fully represented in corporate initiatives. - Establish a framework for launch readiness with Sales, Operations, and Marketing, aligning priorities and deliverables. - Partner with Product Support to translate field and dealer issues into actionable improvements. - Liaison with Product Technical Support teams to ensure dealers’ produc