Director of Marketing Technology

TITLE:  Director of Marketing Technology

REPORTING LOCATION: Remote

REPORTS TO: VP of Global Marketing

PRIMARY OBJECTIVES:

The Director of Marketing Technology will be responsible for the strategic oversight and hands-on management of the company’s marketing technology ecosystem. This role will own and optimize Salesforce.com and HubSpot as the organization’s primary marketing and sales databases, ensuring seamless integration between systems and the alignment of technology to the company’s lead management processes.

The Director will serve as the primary point of contact for the configuration, implementation, and maintenance of all third-party, internal, and custom applications within the marketing technology environment. This includes ensuring data flows efficiently, systems operate effectively, and technology supports the execution of marketing campaigns and business objectives.

DUTIES AND RESPONSIBILITIES:

​​​​

• Develop and manage workflows for:
  • Email communications
  • Landing pages
  • Lead nurturing programs
• Oversee connectivity and reporting for social media platforms
• Lead marketing analytics initiatives, including:
  • Dashboard creation
  • Performance reporting
  • Campaign and project success measurement
• Drive key projects to:
  • Establish HubSpot as the company’s prospecting database
  • Implement Salesforce as the CRM for marketing-qualified leads
• Design and implement a comprehensive lead process and lead management framework
• Collaborate cross-functionally with:
  • Sales
  • Operations
  • External technical partners
• Ensure the marketing technology stack supports the organization’s growth strategy in the life sciences industry

KNOWLEDGE, SKILLS, AND ABILITIES:

• Proven expertise in Salesforce.com and HubSpot administration, configuration, and optimization.
• Demonstrated success implementing integrated marketing technology solutions that support lead management, campaign execution, and reporting.
• In-depth knowledge of data privacy legislation, including GDPR, CCPA, and related best practices.
• Strong understanding of digital marketing channels and technologies, including LinkedIn, Google Ads, Global Data, SciLeads, Hunter.io, and ClickUp.

Technical and Functional Skills:

• Ability to design, build, and manage workflows for email campaigns, landing pages, and lead nurturing programs.
• Proficiency in integrating and managing third-party applications within a marketing technology stack.
• Skilled in marketing analytics, data segmentation, and dashboard/report creation.
• Understanding of social media management tools and their integration with marketing platforms