Executive Director, Student Activation

Executive Director, Student Activation 

College Board – AP&I 

Location: This is a fully remote role. Candidates who live near CB offices have the option of being fully remote or hybrid (Tuesday and Wednesday in office). 

Type: This is a full-time position 

About the Team  

The College Board’s Advanced Placement and Instruction (AP&I) division develops and administers coursework taken by three million students worldwide each school year, and the related subject-matter exams utilized by thousands of colleges and universities for course placement and awarding of college credit. The AP Program Access department within the AP&I division leads the growth and reach of the AP Program, extending first-time AP participation and ensuring those students persist through completion.  

To do this, the team expands course availability and strengthens educator and school support to open college and career opportunities to more students nationwide. AP Program Access comprises four coordinated mobilization functions: K–12 Outreach, Educator Community, Student Activation, and School Success. Given the relationship between Pre-AP and AP access, the department also provides overall leadership for Pre-AP. 

About the Opportunity   

The Executive Director, Student Activation, will build and lead a new team within AP responsible for direct-to-student tools and program experiences that increase program interest, first-time participation, and exam completion.  

This role exists to ensure students do not opt out of opportunity before they ever opt in. By owning student-facing access tools and content, the Executive Director ensures students see themselves in AP, take the critical steps required to participate and persist through completion.  

Impact Metrics: 

• Increase first-time AP participation, including within priority schools and districts. 

• Increase program completion among students engaged through activation efforts. 

• Increase reach from AP Potential identification to AP course enrollment. 

• Launch and scale new student experiences (competitions, readiness badging) with measurable adoption and engagement benchmarks. 

• Ensure strong cross-functional delivery, team performance, and continuous improvement. 

  In this role, you will:  

Develop Engagement Strategy and Plan for Scale (35%) 

• Set and own strategy for AP Potential as a core student activation tool. 

• Lead development of the student competition strategy for AP, identifying key partners, and mobilizing AP student participation at such events.  This will include partnering with teams within the Access department that build educator competition toolkits and integrate project-based learning and student competitions. 

• Lead a planning process to assess the creation of an AP Student Alumni Network as a tool to support student success and college and career planning. 

Launch and Manage an Activation Portfolio (35%) 

• Design, launch and manage AP Potential campaigns to stude