Head of Field Marketing (Director)

Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. More than 2,300 customers, including Atlassian, Jersey Mike’s, NBCUniversal, Shopify, and Under Armour, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. 

As an organization, we approach challenges with humility, take ownership of our contributions, and embrace a growth mindset that pushes us to constantly improve ourselves, each other, and the value we bring to customers and partners.

Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.

About The Role & Team:

The Head of Field Marketing plays a pivotal role in building and leading a global team of field marketers aligned with our regional sales leaders. This position requires a qualified individual with a deep understanding of sales-focused marketing, coupled with an appreciation for our diverse audiences, including enterprise leaders, data practitioners, and product managers.

As a Head of Field Marketing, You Will:

• Leadership and Team Development:
• Recruit, train, coach, and lead a high-performing global team of field marketing managers.
• Demand Generation:
• Meet or exceed annual targets to drive demand for each of our sales teams.
• Collaboration and Strategy:
• Collaborate with sales leaders to understand the unique needs of sales teams and ensure effective partnership, strategy, and execution.
• Define field marketing requirements from corporate marketing, product marketing, online growth, marketing operations, and program management to support regional sales.
• Alignment and Brand Standards:
• Ensure field marketing adheres to global brand marketing standards and aligns with product marketing strategy.
• Provide regional feedback to refine global marketing functions' strategy.
• Account-Based Marketing:
• Set and document global standards for effective account-based marketing practices.
• Collaboration Standards:
• Set and document standards for effective collaboration across marketing and sales roles for regional campaign execution.
• Efficiency and Budget Management:
• Improve field marketing campaign efficiency in terms of ROI and Customer Acquisition Cost to Lifetime Value ratio.
• Manage field marketing budget and hiring plan.
• Advocacy and Prioritization:
• Advocate for the sales department's priorities within the marketing team.
• Advocate for the marketing department's priorities within the sales department.
• Performance Evaluation:
• Ensure field marketing contributes productively to quarterly business reviews for the supported sales team.

You'll be a Valuable Addition to the Team if You Have:

• Experience:
• Past experience delivering, accelerating, and expanding sales pipeline through regional marketing.
• 10+ years of marketing experience.
• People Management:
• Proven people management experience and the ability to lead a global team.
• Communication Skills:
• Strong communication skills with an emphasis on effective collaboration and coordination.
• Organizational Skills:
• Extremely detail-oriented and organized, with the ability to meet deadlines.
• Sales Support Experience:
• Experience supporting both direct sales and channel sales teams.

Join us in shaping the future together, where innovation and inclusivity drive our success!

Who We Are

The Company: Amplitude is filled with humble, life-long learners who are eager to help one another and the company succeed. Our values of growth mindset, ownership, and humility are core to the way we work: we’re te