Senior Vice President of Grocery

Who We Are  

At C.A. Carlin, we take brands to new heights. We are one of the leading privately held sales agencies in the industry. Thanks to nimble growth and associations with our operating partners, C.A. Fortune and C.A. Ferolie, we have built brand value that is unlike any other in the CPG industry.   

What We Do   

Since our start in 1962, we have built industry relationships on the foundation of trust and action. We turn information into insight. We convert insight into programs. We drive programs that consistently deliver results to our clients, on their timeline.   

We have more than 300 associates and multiple offices throughout the country. We represent top brands in many categories such as confection, snack, grocery, beverage, frozen, dairy etc.  

Overview of the Role  

• The Senior Vice President (SVP) of Grocery will be a key executive leader responsible for shaping and executing the sales strategy for C.A. Carlin’s grocery business. This role requires a dynamic, visionary leader who will drive company growth, expand market presence, and lead a diverse, high-performing sales team to achieve business objectives. As a senior leader, the SVP will collaborate closely with the executive team to refine the overall business strategy, influence the company’s direction, and elevate the sales function to drive substantial revenue growth. The SVP will leverage their deep industry experience to optimize sales performance, cultivate critical client relationships, and ensure alignment between sales efforts and broader organizational goals. 
• Location: Fully Remote OR Hybrid to Schaumburg, IL
• 25%+ travel required
• At C.A. we’re not looking for perfection, just people that want to commit to a us and grow their careers long-term. We are on a mission to build better brands for consumers and their families. If you’re looking for a sign to apply, here it is!   

 Primary Responsibilities 

• Sales Leadership & Vision: Define and execute the overarching sales strategy, establishing clear long-term goals and ensuring alignment with the company’s overall business strategy and objectives.  
• Executive Leadership & Team Development: Lead, mentor, and inspire senior sales leaders and managers to drive high performance and foster a culture of excellence. Develop and implement comprehensive training programs to ensure continuous improvement at all levels.  
• Revenue Growth & Market Expansion: Spearhead efforts to expand into new markets, sectors, and regions. Develop innovative approaches to revenue generation and customer acquisition, while ensuring sustainable growth.  
• Strategic Client & Partner Relationships: Develop and manage key client relationships at the executive level, ensuring deep trust and long-term strategic partnerships. Cultivate new high-value business opportunities and partnerships.  
• Collaboration Across Functions: Partner closely with C-suite executives, marketing, product development, and operations teams to ensure a unified approach to achieving sales and business goals.  
• Sales Operations & Performance Optimization: Oversee the entire sales function, optimizing processes, tools, and resources to maximize efficiency, profitability, and scalability. Establish key performance metrics, and ensure the team is set up for success.  
• Global Sales Strategy & Expansion: Lead the development and execution of global sales strategies, including entry into international markets, identifying new revenue streams, and scaling the sales function effectively.  
• Executive Reporting & Forecasting: Provide regular updates to the CEO and executive leadership team on sales performanc