Head of Marketing

Company Description

Scaled Agile, Inc., (SAI) helps enterprises thrive in a world of change with SAFe, the most trusted system for learning and practicing agile ways of working. Together, SAFe Studio and SAFe’s proven framework provide everything individuals and teams need to link evolving strategy and execution. SAFe works by building a culture of resiliency that engages employees and focuses on customers so organizations can work with agility. Backed by a global network of partners and community of professionals, SAFe promotes collaboration so today’s leaders can build a better future.

Based in Boulder, Colorado, SAI is a member of the Pledge 1% corporate philanthropy movement. Through this program, SAI contributes to the local community and seeks to inspire and encourage other companies to the same purpose.

Job Description

Overview of Role

The Head of Marketing will be pivotal in driving growth for Scaled Agile, collaborating closely with the Executive Leadership Team, particularly the Sales leaders. This role will contribute to:

• Shaping the overall marketing strategy for Scaled Agile

• Strengthening the SAFe brand through content-based marketing and targeted campaigns

• Activating and ultimately monetizing the community of SAFe professionals through customer lifecycle marketing and certification renewal efforts

• Leading and coordinating marketing campaigns across the three key channels (individuals, partners, enterprises) and media to ensure mutual reinforcement

• Generating high-quality leads, improving SEO and website performance, improving the ROI of digital campaigns

• Improving lead conversion by implementing robust scoring and allocation mechanisms 

• Accelerating new customer acquisition and international expansion by supporting partners and local sales teams 

• Developing marketing collaterals for SAFe products

• Planning and running industry and customer events, including the SAFe Summits

• Measuring and improving the ROI and impact of marketing activities by applying a data-driven mindset

Content-Based Marketing:

• Robust Content Strategy: Create and lead a dynamic content marketing strategy, including content such as survey data, SAFe blogs, whitepapers, case studies, and videos, and distributed across top channels such as web properties, social media, PR and other third-party platforms

• Brand Alignment: Ensure all content is engaging, relevant, and aligned with SAI’s brand identity. Drive a human-centric brand.

• Lead Nurturing: Utilize content to nurture leads, build brand authority, and drive customer engagement.

Lead Generation:

• Innovate Lead Generation: Develop and implement strategies to drive high-quality leads, fostering growth and market penetration

• Data-Driven Optimization: Establish comprehensive tracking tools and utilize sophisticated data analytics to fine-tune lead generation campaigns and enhance conversion rates

• Strategic Collaboration: Partner with regional teams and revenue operations to align lead quality and follow-up processes for maximum impact.

Site, SEO, and Digital Marketing:

• Comprehensive Site and SEO Strategy: Lead the development and execution of a holistic Site, SEO, and content strategy to boost organic search visibility and drive significant impact

• Performance Analytics: Leverage advanced analytics tools to monitor, report, and optimize SEO performance and website traffic

• Trend Adaptation: Stay ahead of SEO trends and algorithm updates to maintain and improve competitive SEO practices.

New Customer Acquisition:

• Targeted Campaign Design: Strategically design and execute marketing campaigns aimed at attracting and converting new customers, leveraging the latest customer trends and insights

• Inbound and Outbound Synergy: Utilize a balanced mix of inbound and outbound marketing techniques to reach and engage potential customers

• Metrics-Driven Strategy: Analyze customer metrics to continuously refine, optimize, and accelerate new customer acquisition strategies.

International Growth:

• Global Expansion: Drive the expansion of marketing efforts in international markets, ensuring local adaptation of marketing materials and strategies

• Enhanced Global Presence: Share and disseminate marketing content to key partners to boost global presence and country-specific development

• ROI Management: Oversee international marketing budg