Senior Director, Brand Operations - Super 8

Wyndham Hotels & Resorts is now seeking a Senior Director, Brand Operations - Super 8 to join our team at the Parsippany - 22 Sylvan Way location in Parsippany, New Jersey.

Why Wyndham?

By joining Wyndham Hotels & Resorts, you will play an integral role in our mission to make hotel travel possible for all. You’ll be part of the largest hotel franchise company in the world, where we strive to deliver the best value to our owners and guests. Most importantly, you’ll be entrusted to live our unique Count on Me culture, set by our core values of integrity, accountability, inclusive, caring and fun. At Wyndham, we provide all team members the opportunity to grow through best-in-class training and career development, leadership training, mentorship opportunities and educational support.  Supporting our team members is a top priority, which is why we offer competitive compensation and benefits, vacation, team member appreciation days, workplace flexibility and much more.  At Wyndham Hotels & Resorts, we value and embrace a culture of diversity, equity and inclusion that supports team members of all backgrounds and experiences. We can’t wait to welcome you!

The Role

The Senior Director, Brand Operations – Super 8 will focus on improving the performance and value proposition of the Super 8 brand. This includes analyzing performance data, presenting strategies, collaborating with clients to implement plans, and measuring results. They will handle escalated franchisee requests, interact with franchise customers, represent the brand during discussions, and liaise with support teams to coordinate brand management activities. Coordination is critical for the remote-based team to ensure ease of business. Supporting one of the largest brands, multi-tasking and planning are essential. The role requires availability in the Parsippany, NJ office during normal working hours and 30-40% travel for events and franchisee meetings.

What you'll do

• Contribute to positive Net Room Growth through aggressive retention efforts, relationship building, and key client management, managing administration of renewal deals with the Relicensing Team
• Collaborate with Franchise Sales Team to grow the brand
• Oversee brand operational activities including evolution, execution of the 8-Year Roadmap, standards review and updates, investment programs, secondary PIP, waiver assessments, and planning and activity for retention and relicensing
• Interface with Sourcing and vendors for brand execution and manage all related operational activities
• Collaborate with brand leader and various departments (Business Intelligence, Revenue Management, Marketing, Finance) to analyze reports and drive brand performance through metrics like RevPAR, ADR, OCC index, revenue contribution, and Wyndham Rewards enrollments
• Review marketing plans, participate in business reviews, and represent the brand at Global Conference, in franchisee presentations, and regional meetings
• Work with Senior Director, Franchise Operations/Regional Director, Franchise Operations to plan and execute franchisee resources for brand initiatives, compliance efforts, and training while managing escalated issues to resolution
• Update general manager training, deliver presentations, and oversee brand training initiatives with Wyndham U
• Develop and strengthen relationships with Franchise Advisory Council (FAC) members, including hosting conference calls and meetings with agenda preparation, content development, and logistics

You'll be successful if you have

• Ability to develop, manage, and grow owner relationships
• Proven results in a leadership role with demonstrated ability to lead cross-functional projects and achieve key objectives
• Understanding business levers, marketing practices, budgets, and campaign measurement
• Ability to prepare compelling business cases for new initiatives
• Deep analytic acumen and ability to derive data-driven insights
• Strong presentation, written communication, and public speaking skills
• Proficient in Excel, Word, and PowerPoint
• Proficient influencing skills to achieve operational results and owner engagement
• Strong decision-making and problem-solving skills
• Expert in independently prioritizing, organizing and managing time effectively
• Demonstrated ability to implement innovative solutions and drive continuous improvement
• Experience in managing and executing large-scale projects within deadlines and budgets 

Required Qualifications/Experience

• Must exhibit an Owners-First mentality
• 6 to 8 years of progressive professional experience within a hospitality-related discipline
• 4-year college degree in business administration, management, or a